Tips for Successful Web Videos

Dos and Don’ts for Successful Web Videos
Are your online video views low? Here are some tips — from production tricks to content editing — to keep your audience engaged. . . . INTIMACY . . . Close-in camera shots and a conversational, even conspiratorial, tone works well. If you are uncomfortable on camera, your video will be uncomfortable to watch. . . . PERSONALITY .. . . ENTHUSIASM . . . ATTENTION Grab your viewers quickly or risk losing them. If you have something interesting to tell people, just jump right in and tell them. If you don't get to the point quickly, viewers are unlikely to stick around to find out what it is. . . . CAMERAWORK . . . It may not be enough to set up a camera and talk into it, especially if the focus and lighting are less than ideal."

Opera gears up at 300 million users: "Opera Software today announced reaching the milestone of 300 million monthly users across all its browser products on phones, tablets, TVs and computers. "300 million marks the first lap, but the race goes on," says Lars Boilesen, CEO of Opera Software. "On the final stretch up to 300 million users, we have experienced the fastest acceleration in user growth we have ever seen. Now, we are shifting into the next gear to claim a bigger piece of the pie in the smartphone market." To provide a leading browser on Android and iOS, this year Opera will make a gradual transition to the WebKit engine, as well as Chromium, for most of its upcoming versions of browsers for smartphones and computers."

Does your copy of Office 2013 die with your computer?: "Can you reinstall Office 2013 on your new PC? Don't expect a simple answer from Microsoft. In the push to shift customers to the Office 365 subscription model, Microsoft has rejigged the licensing conditions on retail copies of Office 2013 such as Office Home & Student 2013. People tend not to read this sort of fine print, but this bit is kind of important. According to the fine print, retail copies of Office Home & Student 2013 are now single-license, so you can only install them on one computer. Some people interpret this as meaning that the retail license is now similar to the OEM license, which covers copies of Office that come pre-installed on a new computer. Under an OEM license you can only run Office on that specific computer. If you buy a new computer, you can't uninstall that OEM copy of Office from your old computer and reinstall it on the new one. You could transfer a retail copy of Office from your old computer to your new computer, at least you could until now. Advertisement If you read fine print, the licensing conditions have clearly changed between Office 2010 and Office 2013."

Branding the Visual Web | Digiday: "One challenge for brands, however, is that some images work better in particular environments. Gap, for instance, has learned that shoes do well on Pinterest and polka dot patterns on Instagram. Images are clearly important to storytelling. But they’re also simply more effective at getting people’s attention when they’re used to a stream of information rushing past. Expedia, for instance, uses imagery in Facebook updates that makes people stop. An image of a beautiful beach scene in the dead of winter makes those in the frostier parts of the country pay more attention — and be more likely to convert, according to Sarah Gavin, director of social media at Expedia. “The way I would put it is, a picture is worth a thousand words,” she said. “Especially nowadays, when people have less of an attention span, we are finding that people will actually transact when the image is inspiring enough.”"

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Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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