Showing posts with label Videos. Show all posts
Showing posts with label Videos. Show all posts
Why Facebook Wants to Share Video-Related Ad Revenue (video)
Why Facebook Wants to Share Video-Related Ad Revenue - Facebook will begin sharing advertising revenue with companies that post videos on its social network, a step toward luring more premium content away from sites like Google’s YouTube. Bloomberg's Lucas Shaw reports on "Trending Business." (Bloomberg, July 2, 2015)
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Add YouTube slow-motion effect to your videos
YouTube now lets you add slow-motion effect to your videos | VentureBeat: "YouTube has just added a new “slowmo” tool to its YouTube Editor enhancements, which does pretty much exactly what it sounds like. “You’ll get a smooth, slomo video that makes it look like it was filmed with a high-speed camera,” the site states on the YouTube creator’s blog.
Why would you want to transform your video into slow motion? Well, my guess is about 90 percent of the time it’ll be for comedic effect, and 1 percent devoted to classic rap music videos. The remaining 9 percent of the time it’ll be used in conjunction with YouTube’s other video tools (cropping, audio editing, transitions, etc.) when trying to create something artistic.
And apparently, slow-motion videos are quite popular on YouTube, with the site even pointing out that YouTube channel partners The Slow Mo Guys having over 2 million subscribers."
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Tips for Successful Web Videos
Dos and Don’ts for Successful Web Videos
Are your online video views low? Here are some tips — from production tricks to content editing — to keep your audience engaged. . . . INTIMACY . . . Close-in camera shots and a conversational, even conspiratorial, tone works well. If you are uncomfortable on camera, your video will be uncomfortable to watch. . . . PERSONALITY .. . . ENTHUSIASM . . . ATTENTION Grab your viewers quickly or risk losing them. If you have something interesting to tell people, just jump right in and tell them. If you don't get to the point quickly, viewers are unlikely to stick around to find out what it is. . . . CAMERAWORK . . . It may not be enough to set up a camera and talk into it, especially if the focus and lighting are less than ideal."
Opera gears up at 300 million users: "Opera Software today announced reaching the milestone of 300 million monthly users across all its browser products on phones, tablets, TVs and computers. "300 million marks the first lap, but the race goes on," says Lars Boilesen, CEO of Opera Software. "On the final stretch up to 300 million users, we have experienced the fastest acceleration in user growth we have ever seen. Now, we are shifting into the next gear to claim a bigger piece of the pie in the smartphone market." To provide a leading browser on Android and iOS, this year Opera will make a gradual transition to the WebKit engine, as well as Chromium, for most of its upcoming versions of browsers for smartphones and computers."
Does your copy of Office 2013 die with your computer?: "Can you reinstall Office 2013 on your new PC? Don't expect a simple answer from Microsoft. In the push to shift customers to the Office 365 subscription model, Microsoft has rejigged the licensing conditions on retail copies of Office 2013 such as Office Home & Student 2013. People tend not to read this sort of fine print, but this bit is kind of important. According to the fine print, retail copies of Office Home & Student 2013 are now single-license, so you can only install them on one computer. Some people interpret this as meaning that the retail license is now similar to the OEM license, which covers copies of Office that come pre-installed on a new computer. Under an OEM license you can only run Office on that specific computer. If you buy a new computer, you can't uninstall that OEM copy of Office from your old computer and reinstall it on the new one. You could transfer a retail copy of Office from your old computer to your new computer, at least you could until now. Advertisement If you read fine print, the licensing conditions have clearly changed between Office 2010 and Office 2013."
Branding the Visual Web | Digiday: "One challenge for brands, however, is that some images work better in particular environments. Gap, for instance, has learned that shoes do well on Pinterest and polka dot patterns on Instagram. Images are clearly important to storytelling. But they’re also simply more effective at getting people’s attention when they’re used to a stream of information rushing past. Expedia, for instance, uses imagery in Facebook updates that makes people stop. An image of a beautiful beach scene in the dead of winter makes those in the frostier parts of the country pay more attention — and be more likely to convert, according to Sarah Gavin, director of social media at Expedia. “The way I would put it is, a picture is worth a thousand words,” she said. “Especially nowadays, when people have less of an attention span, we are finding that people will actually transact when the image is inspiring enough.”"
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Are your online video views low? Here are some tips — from production tricks to content editing — to keep your audience engaged. . . . INTIMACY . . . Close-in camera shots and a conversational, even conspiratorial, tone works well. If you are uncomfortable on camera, your video will be uncomfortable to watch. . . . PERSONALITY .. . . ENTHUSIASM . . . ATTENTION Grab your viewers quickly or risk losing them. If you have something interesting to tell people, just jump right in and tell them. If you don't get to the point quickly, viewers are unlikely to stick around to find out what it is. . . . CAMERAWORK . . . It may not be enough to set up a camera and talk into it, especially if the focus and lighting are less than ideal."
Opera gears up at 300 million users: "Opera Software today announced reaching the milestone of 300 million monthly users across all its browser products on phones, tablets, TVs and computers. "300 million marks the first lap, but the race goes on," says Lars Boilesen, CEO of Opera Software. "On the final stretch up to 300 million users, we have experienced the fastest acceleration in user growth we have ever seen. Now, we are shifting into the next gear to claim a bigger piece of the pie in the smartphone market." To provide a leading browser on Android and iOS, this year Opera will make a gradual transition to the WebKit engine, as well as Chromium, for most of its upcoming versions of browsers for smartphones and computers."
Does your copy of Office 2013 die with your computer?: "Can you reinstall Office 2013 on your new PC? Don't expect a simple answer from Microsoft. In the push to shift customers to the Office 365 subscription model, Microsoft has rejigged the licensing conditions on retail copies of Office 2013 such as Office Home & Student 2013. People tend not to read this sort of fine print, but this bit is kind of important. According to the fine print, retail copies of Office Home & Student 2013 are now single-license, so you can only install them on one computer. Some people interpret this as meaning that the retail license is now similar to the OEM license, which covers copies of Office that come pre-installed on a new computer. Under an OEM license you can only run Office on that specific computer. If you buy a new computer, you can't uninstall that OEM copy of Office from your old computer and reinstall it on the new one. You could transfer a retail copy of Office from your old computer to your new computer, at least you could until now. Advertisement If you read fine print, the licensing conditions have clearly changed between Office 2010 and Office 2013."
Branding the Visual Web | Digiday: "One challenge for brands, however, is that some images work better in particular environments. Gap, for instance, has learned that shoes do well on Pinterest and polka dot patterns on Instagram. Images are clearly important to storytelling. But they’re also simply more effective at getting people’s attention when they’re used to a stream of information rushing past. Expedia, for instance, uses imagery in Facebook updates that makes people stop. An image of a beautiful beach scene in the dead of winter makes those in the frostier parts of the country pay more attention — and be more likely to convert, according to Sarah Gavin, director of social media at Expedia. “The way I would put it is, a picture is worth a thousand words,” she said. “Especially nowadays, when people have less of an attention span, we are finding that people will actually transact when the image is inspiring enough.”"
more news below
Follow @expriorg
Why YouTube Videos go Viral
3 Reasons Why YouTube Videos go Viral | Business 2 Community: By Jeff Bullas "YouTube is seen by many aspiring musicians, potential movie stars and wannabes as the online portal to fame and riches. This is not without precedent, as the biggest music brand in the world, Justin Bieber was discovered on YouTube. Last year he set a YouTube record as the first person to reach 2 billion video views (after achieving 94 million views in just one month). Following close behind are Rihanna and Lady Gaga who both have recently broken the 2 billion views barrier. YouTube is a vehicle to a global audience that local television cannot and it provides an easy to use social media technology that anyone can use. It is a platform and portal that is unprecedented in media history with its size size and scale. Over 800 million unique users visit YouTube each month Over 4 billion hours of video in 2011 it passed more than 1 trillion views for the year (or 140 views for every person on the planet) Over 72 hours of video uploaded every minute It is indeed a place to publish if you want access to an audience. The challenge though is creating the video content that will go viral. Some researchers believe they have discovered the secret sauce for video velocity at scale. Is it a Formula? A marketing professor Brent Coker claims to have discovered an algorithm for videos going viral and why people will some videos and ignore others and has titled this the “Branded Viral . . . "
First online, video on demand film festival announces line-up ...
By moviescope
Streams, Europe's first video on demand film festival, has announced its programme of films which are to be made available to screen through seven VoD providers.
movieScope Magazine
Food Network UK & Ooyala: A Recipe For Online Video Success ...
Food Network UK leverages Ooyala's online video technologies to reach and engage its viewers on all devices. The network uses Ooyala's end-to-end video ...
Hulu Plus now available on Wii U | VG247
By Brenna Hillier
Hulu has announced a Wii U version of its Hulu Plus app. As detailed on the streaming video service's developer blog, the app makes use of the Game Pad, allowing you to control your content, or even watch on the smaller screen at will.
VG247
The 4 most common online video blunders (and how to avoid them) | VentureBeat: " . . . Putting All Your Eggs in YouTube’s Basket . . . Syndication Without Proper Branding . . . I’ve seen far too many examples of publishers being given credit for third-party videos that had weak or non-existent branding. Stopping After the First Click . . .Lack of Curation . . . an important part of any video strategy, particularly on sites with a large content library. Why is good curation so important? Watching online video has traditionally been an intent-driven, search experience: users look for a video on a specific topic and stop watching once they’ve found what they want. Publishers need to think about how they can incorporate a stronger element of discovery into the experience through a smart programming strategy that encourages users to explore and watch multiple videos on relevant topics, much like the experience of watching related TV shows on the same channel. . . ."
THE DEATH OF TV: It's Not Just Comcast; DirecTV and Time Warner Cable Are Down Thousands Of Subscribers, Too. - Business Insider: "Comcast has some company in the land of cord-cutters. One day after we reported Comcast's Q2 2012 earnings showed a drop in nearly 400,000 television subscribers in the past year, two more cable giants disclosed the same problem. . . . "
Online video exempt--for now--from FCC emergency broadcast rules
FierceOnlineVideo
The FCC said Internet-delivered video--unless it's provided by a multichannel video programming distributor (MVPD)--need not comply with changes to its emergency information and video description rules in a Notice of Proposed Rulemaking issued Nov. 19.
Top three Netflix competitors: Who's challenging the industry giant?
FierceOnlineVideo
Netflix (Nasdaq: NFLX) has long held a position as reigning monarch in the online video streaming industry. This is due to a combination of factors including originality (it was the first large-scale operation of its kind), sheer amount of content and ...
CBS Interactive partners with SpotXchange to gain wider access to online video ...
PRWire
Sydney, Australia – 21 November, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities ...
Online Video Ad Views Spiked in October
Americans viewed nearly 11 billion video ads in October, as data from comScore Video Metrics reveals. That is a sharp spike after 3 flat months (9.6 billion in ...
THE DEATH OF TV: It's Not Just Comcast; DirecTV and Time Warner Cable Are Down Thousands Of Subscribers, Too. - Business Insider: "Comcast has some company in the land of cord-cutters. One day after we reported Comcast's Q2 2012 earnings showed a drop in nearly 400,000 television subscribers in the past year, two more cable giants disclosed the same problem. . . . "
Online video exempt--for now--from FCC emergency broadcast rules
FierceOnlineVideo
The FCC said Internet-delivered video--unless it's provided by a multichannel video programming distributor (MVPD)--need not comply with changes to its emergency information and video description rules in a Notice of Proposed Rulemaking issued Nov. 19.
Top three Netflix competitors: Who's challenging the industry giant?
FierceOnlineVideo
Netflix (Nasdaq: NFLX) has long held a position as reigning monarch in the online video streaming industry. This is due to a combination of factors including originality (it was the first large-scale operation of its kind), sheer amount of content and ...
CBS Interactive partners with SpotXchange to gain wider access to online video ...
PRWire
Sydney, Australia – 21 November, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities ...
Online Video Ad Views Spiked in October
Americans viewed nearly 11 billion video ads in October, as data from comScore Video Metrics reveals. That is a sharp spike after 3 flat months (9.6 billion in ...
First online, video on demand film festival announces line-up ...
By moviescope
Streams, Europe's first video on demand film festival, has announced its programme of films which are to be made available to screen through seven VoD providers.
movieScope Magazine
Food Network UK & Ooyala: A Recipe For Online Video Success ...
Food Network UK leverages Ooyala's online video technologies to reach and engage its viewers on all devices. The network uses Ooyala's end-to-end video ...
Hulu Plus now available on Wii U | VG247
By Brenna Hillier
Hulu has announced a Wii U version of its Hulu Plus app. As detailed on the streaming video service's developer blog, the app makes use of the Game Pad, allowing you to control your content, or even watch on the smaller screen at will.
VG247
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