Content Consumption, Seismic Shifts (video)

The Seismic Shifts in Content Consumption: Video - Bloomberg:
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Michael Tribolet, chairman and CEO of YipTV, discusses how technology has changed the entertainment industry with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg June 11th)

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Best Practices, Accelerating Mobile Brand Advertising Growth

The Mobile Tipping Point: Best Practices for Accelerating Mobile Brand Advertising Growth: "The new mobile medium represents an appealing opportunity for brand marketers—enabling them to reach a pool of consumers that is growing by the day anytime and anywhere. Because of mobile’s relative youth, however, there is still confusion over how best to engage in mobile advertising. Differences in technology mean that marketers can’t always employ the same best practices in mobile that they use for television or online advertising. Unlike the online medium, marketers are adopting mobile for branding purposes relatively early. However, mobile marketers and media owners say their inability to measure the effectiveness of their mobile efforts consistently with other media is one of their biggest pain points, and a significant barrier to mobile growth. Mobile is now on the verge of becoming a mainstream advertising medium, and this report reflects a Nielsen-Digiday survey among advertisers, agencies and media providers about current mobile practices and what needs to be addressed in order to grow mobile brand advertising." (read more at link above)

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YouTube coming to cable TV set-top boxes

YouTube is coming to cable TV set-top boxes, with a little help from the cloud — Tech News and Analysis: "....At the center of UPC Hungary’s YouTube roll-out is a technology called CloudTV that’s been developed by the San Jose-based cloud video technology specialist ActiveVideo. CloudTV is essentially an OnLive-like service for TV apps and content. This means that the YouTube app isn’t actually installed on the set-top boxes that UPC’s Hungarian customers have in their living rooms. Instead, it is rendered in the cloud and delivered as a personalized video stream to each and every box. And whenever a viewer presses a button on their cable box remote control to jump from one YouTube clip to the next, the cable box sends a control command to the cloud, where the stream is changed on the fly, with a latency of 500 milliseconds or less. The big advantage for UPC is that it doesn’t need to ship new hardware in order to deliver YouTube and other apps to its customers. That makes this cloud-based approach not only cheaper, but also a whole lot faster than transitioning each and every customer to new devices...." (read more at link above)

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Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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