The Rise of Mobile Advertising (video)

Has Mobile Advertising Reached a Tipping Point?: Video - Bloomberg:
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Marcel Fenez, global entertainment and media leader for PricewaterhouseCoopers, discusses the rise of mobile advertising with Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg June 4)

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Smartphones, Phablets, Mobile TV, 4G, China

Kantar: Windows Phone ‘Stutters’ Amid Android Price Competition, iPhone 5S Is Apple’s Buffer | TechCrunch: "In China, it notes that devices with a screen larger than 5” made up 40% of smartphone sales in March. “It’s clear that phablets really are changing the way Chinese consumers use smartphones,” Sunnebo writes. “More than one in five phablet owners now watch mobile TV on a daily basis, half do so at least once a month, and this is without the widespread availability of 4G. As 4G infrastructure expands in China, the demand for data is going to be unprecedented, paving the way for carriers to boost revenues significantly through larger data packages.”..."

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How Epix Is Attracting Viewers (video)

How Epix Is Attracting Viewers: Video - Bloomberg:
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Epix CEO Mark Greenberg explains how the company is attracting viewers. He speaks with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg April 25)

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Dish Summer Debut for Internet TV Service

Dish Said to Target Summer Debut for Internet-TV Service - Bloomberg: "Dish Network Corp. (DISH) is targeting a summer debut for its Internet-TV service in the U.S., according to people familiar with the matter. Dish is telling programmers, including Comcast Corp. (CMCSA)’s NBCUniversal, that a late summer release date is possible, said the people, who asked not to be named because the negotiations are private. Dish, the second-largest U.S. satellite-TV operator, already signed up Walt Disney Co. for the service last month. A&E Television Networks LLC, Time Warner Inc.’s Turner Broadcasting and CBS Corp. also have spoken with Dish about Internet-TV rights, several people said...."

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