Performing Without Net, Stars of YouTube

Performing Without Net: Stars of YouTube Take to the Stage - "This was DigiFest NYC, part of a booming corner of entertainment where social media stars — people who have created mass followings on YouTube, Instagram and Vine — step out from behind their bedroom webcams. The festival, which rolled into the parking lot at Citi Field in Queens on Saturday afternoon, was headlined by Our2ndLife, or O2L, a group of guys who became famous by videotaping themselves trying to balance cotton balls on their heads and drinking anchovy and hot pepper smoothies...." (read more at link above)

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How TubeMogul Gets TV Ads in Front of Mobile Users

How TubeMogul Gets TV Ads in Front of Mobile Users: Video - Bloomberg:
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Brett Wilson, co-founder and CEO of TubeMogul, discusses how the company creates software for mobile ads with Pimm Fox on "Taking Stock." (Source: Bloomberg July 18)

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Yahoo's YouTube Rival

Yahoo Plots YouTube Rival for Summer Debut After Delay | Digital - Advertising Age: "....YouTube creators have long-chafed over YouTube's standard revenue split, where Google takes 45% of ad revenue. Yahoo is offering a split tipped more in favor of creators, or a higher ad rate overall. Creators contacted by Ad Age declined to specify the specific rate they were offered for fear it would reveal their identity to Yahoo. Higher ad rates Yahoo is also offering the option of a fixed ad rate said to be 50% or 100% higher than YouTube's average net ad rate. YouTube averages a $9.68 cost per-thousand impressions in the U.S., according to video company Tubemogul, before revenue sharing...." (read more at link above)

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Advertising Industry, Shifting Techniques (video)

Shifting Techniques in the Advertising Industry: Video - Bloomberg:
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AOL CEO Timothy Armstrong discusses digital content and programmatic advertising with Bloomberg’s Stephanie Ruhle on “Bottom Line.” (source: Bloomberg, June 20)

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Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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