Yahoo Plots YouTube Rival for Summer Debut After Delay | Digital - Advertising Age
: "....YouTube creators have long-chafed over YouTube's standard revenue split, where Google takes 45% of ad revenue. Yahoo is offering a split tipped more in favor of creators, or a higher ad rate overall. Creators contacted by Ad Age declined to specify the specific rate they were offered for fear it would reveal their identity to Yahoo.
Higher ad rates
Yahoo is also offering the option of a fixed ad rate said to be 50% or 100% higher than YouTube's average net ad rate. YouTube averages a $9.68 cost per-thousand impressions in the U.S., according to video company Tubemogul, before revenue sharing...." (read more at link above)
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