Why YouTube Videos go Viral

3 Reasons Why YouTube Videos go Viral | Business 2 Community: By Jeff Bullas "YouTube is seen by many aspiring musicians, potential movie stars and wannabes as the online portal to fame and riches. This is not without precedent, as the biggest music brand in the world, Justin Bieber was discovered on YouTube. Last year he set a YouTube record as the first person to reach 2 billion video views (after achieving 94 million views in just one month). Following close behind are Rihanna and Lady Gaga who both have recently broken the 2 billion views barrier. YouTube is a vehicle to a global audience that local television cannot and it provides an easy to use social media technology that anyone can use. It is a platform and portal that is unprecedented in media history with its size size and scale. Over 800 million unique users visit YouTube each month Over 4 billion hours of video in 2011 it passed more than 1 trillion views for the year (or 140 views for every person on the planet) Over 72 hours of video uploaded every minute It is indeed a place to publish if you want access to an audience. The challenge though is creating the video content that will go viral. Some researchers believe they have discovered the secret sauce for video velocity at scale. Is it a Formula? A marketing professor Brent Coker claims to have discovered an algorithm for videos going viral and why people will some videos and ignore others and has titled this the “Branded Viral . . . "

The 4 most common online video blunders (and how to avoid them) | VentureBeat" . . . Putting All Your Eggs in YouTube’s Basket . . . Syndication Without Proper Branding . . . I’ve seen far too many examples of publishers being given credit for third-party videos that had weak or non-existent branding. Stopping After the First Click . . .Lack of Curation . . .  an important part of any video strategy, particularly on sites with a large content library. Why is good curation so important? Watching online video has traditionally been an intent-driven, search experience: users look for a video on a specific topic and stop watching once they’ve found what they want. Publishers need to think about how they can incorporate a stronger element of discovery into the experience through a smart programming strategy that encourages users to explore and watch multiple videos on relevant topics, much like the experience of watching related TV shows on the same channel. . . ."

THE DEATH OF TV: It's Not Just Comcast; DirecTV and Time Warner Cable Are Down Thousands Of Subscribers, Too. - Business Insider: "Comcast has some company in the land of cord-cutters. One day after we reported Comcast's Q2 2012 earnings showed a drop in nearly 400,000 television subscribers in the past year, two more cable giants disclosed the same problem. . . . "

Online video exempt--for now--from FCC emergency broadcast rules
FierceOnlineVideo
The FCC said Internet-delivered video--unless it's provided by a multichannel video programming distributor (MVPD)--need not comply with changes to its emergency information and video description rules in a Notice of Proposed Rulemaking issued Nov. 19.

Top three Netflix competitors: Who's challenging the industry giant?
FierceOnlineVideo
Netflix (Nasdaq: NFLX) has long held a position as reigning monarch in the online video streaming industry. This is due to a combination of factors including originality (it was the first large-scale operation of its kind), sheer amount of content and ...

CBS Interactive partners with SpotXchange to gain wider access to online video ...
PRWire
Sydney, Australia – 21 November, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities ...

Online Video Ad Views Spiked in October
Americans viewed nearly 11 billion video ads in October, as data from comScore Video Metrics reveals. That is a sharp spike after 3 flat months (9.6 billion in ...

First online, video on demand film festival announces line-up ...
By moviescope
Streams, Europe's first video on demand film festival, has announced its programme of films which are to be made available to screen through seven VoD providers.
movieScope Magazine

Food Network UK & Ooyala: A Recipe For Online Video Success ...
Food Network UK leverages Ooyala's online video technologies to reach and engage its viewers on all devices. The network uses Ooyala's end-to-end video ...

Hulu Plus now available on Wii U | VG247
By Brenna Hillier
Hulu has announced a Wii U version of its Hulu Plus app. As detailed on the streaming video service's developer blog, the app makes use of the Game Pad, allowing you to control your content, or even watch on the smaller screen at will.
VG247

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2 comments:

Michael Sendersky said...

I just saw that guy Brent Coker talking about his viral algorithm on youtube. Pretty funny: http://youtu.be/Zregil0f3v4

j said...

Thanks Michael for the YouTube link!

Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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