4 Tips for Aspiring Media Innovators

4 Tips for Aspiring Media Innovators: 1. Don’t Be Afraid to Experiment “You’d be amazed at how risk-averse most media companies are,” he says. “They are terrified, in the current economic climate, to take any risks. Our advice is that rapid iteration, lean startup experimentation designed to produce minimum viable prototypes is crucial if newsrooms want to stay ahead of their competitors, who are increasingly non-media companies such as mobile operators, and digital companies.” 2. Don’t Try to Do It All Yourself “Find partners, build synergies, share the burden. Journalists and the media they work for are very competitive. They have a ‘scoop’ culture that hates sharing,” Arenstein says. “But, when it comes to innovation, you will be more successful if you share ideas and build off the shoulders (and platforms and technologies) of others. Be realistic: No newsroom or media organization is going to throw away all their legacy systems, or re-engineer their workflow systems, just to accommodate your project. Try making your project compatible with other important newsroom tools like DocumentCloud, FrontlineSMS, mySociety or scores of others.” 3. Stay Small and Agile “A vibrant innovation community is starting to take root in Africa. You don’t have to hire or contract massive teams of developers, who then lock you into particular approaches or solutions,” he says. “You can instead tap into things like Hacks/Hackers to find fellow travelers who will allow you to share ideas and collaborate for as long as it makes sense, before parting ways.” 4. Keep an Open Mind . . . . "

Hulu launches a video hub dedicated to gaming | VentureBeat: "For years now, I’ve had a monthly tradition where I’ll type “apple.com/trailers” in my browser on a lazy Sunday and spend a couple of hours watching the new movie trailers in glorious Quick Time. I’ve never had that same go-to resource for gaming trailers. That’s what Hulu wants to be with its new video game hub at hulu.com/videogames. The Fox/CBS/Disney-ABC co-owned Internet video-streaming service is looking to lure in more viewers with a dedicated home for game trailers, reviews, and essential information (like release dates). It also looks pretty with large high-definition image headers for featured titles."

Closing the loop of online video delivery
Broadcast Engineering
Beginning in 2011, Adobe Systems has continued to methodically build out its Project Primetime platform, to meet the increasing demand for high-quality online videoconsumption across all screens. The company figures now's the time to prepare for the...

Broadcast Engineering

Consumers Watched 11 Billion Online Video Ads in October
ClickZ
A new study from comScore finds that consumers watched 11 billion online video ads in October. According to the study, 183 million U.S. Internet users watched web-based videos in October. ComScore says that those viewers saw over 37 billion online ...

5 Reasons Marketers can be Thankful for Online Video
Business 2 Community
It's Thanksgiving week, and that means it's time to sit back, reflect, and express some serious gratitude. But if you were to create a list of things to be thankful for this year, would anything about your job make the cut? (Besides the fact that you ...

Tablets becoming first screen for some online video
Informitv
Tablets are encouraging more viewing of long-form online programming. Online video platform provider Ooyala reports that the usage it has seen highlights continued growth in mobile and tablet video consumption. The overall share of tablet video viewing ...

Hastings: Netflix 'can make it in the long term'
FierceOnlineVideo
Netflix (Nasdaq: NFLX) CEO Reed Hastings has rejected the notion that it would be a benefit to the shareholders if his company was acquired by a wealthier firm. It's an idea that's gained credence ever since moneyman Carl Icahn bought a nearly 10 ...

American Music Awards 2012: Watch the Red Carpet Live Online (VIDEO)
Celebuzz
On Sunday night, the biggest stars in music will arrive in style at the 2012 American Music Awards, held at the famed Nokia Theater in Hollywood. For those fashion enthusiasts out there who don't have access to a television, you can still catch all of ...

Global Digital Media - Video and Television in a Smart Connected World
Sacramento Bee
Web TV and online video have become recognised as a powerful format for both communicating online and providing a more dynamic experience. Online video over the Internet is being used by many different industries for advertising, marketing, ...

American Music Awards 2012 Live Stream: Watch Full p2p Online Video ...
Paris Star
Watch American Music Awards 2012 Live Stream Online Free. Cyndi Lauper said her musical playlist includes Pink, Nicki Minaj and Carly Rae Jepsen's "Call Me Maybe." Boy band The Wanted is excited to see "Gangnam Style" PSY and Colbie Caillat wants ...

Rihanna To Stream London '777' Tour Gig Live Online - Video
Capital FM
Rihanna To Stream London '777' Tour Gig Live Online - Video. 19th November 2012, 10:48. The 'Diamonds' singer is set to celebrate the release of her new album 'Unapologetic' with secret UK gig tonight. Rihanna performs during the fifth stop of her 777 ...

Google Leaves Online Video Competitors Fighting for Scraps | Wall ...
By info@wallstcheatsheet.com (Damien Hoffman)
Americans are still viewing massive amounts of online video...
Wall St. Cheat Sheet

Vimeo gets pay-per-view: six movies available for pre-launch test ...
Vimeo plans to open up its pay-per-view platform to content producer early next year. ... and a number of connected devices, including Apple TV, Boxee and Roku. ... People love their Netflix, Amazon Prime, and Hulu, so they are really going to have ... Google TV update adds voice control, taps into Knowledge Graph 11/14/ ...

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