Redefining TV viewership

The definition of TV viewership is getting a modern reboot--

Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality: " . . . New York Times reports that, as of this week, YouTube plays will be part of the The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s song “Harlem Shake” for kicking the chart into the YouTube era. After nearly two years discussions with YouTube, Billboard suddenly pushed ahead with its methodology update in response to the breakout success of “Harlem Shake”. It will debut at number one this week. Billboard does already incorporate data from Spotify and other streaming sources. The definition of TV viewership is also getting a modern reboot. Nielsen Co. will expand its TV Ratings to include data from Netflix, Amazon Instant Video and other streaming services viewed from set-top boxes, and TV enabled gaming systems, according to The Hollywood Reporter. The target for year-end apparently is to add iPad viewing into the mix. . . ."

YouTube gets its Space in place - Los Angeles Times: " . . . YouTube has been moving aggressively to support partners and the content they create, including a $100-million investment in programming. Recently, the company began evaluating its funding of 100 original channels to decide which will receive a subsequent round of backing. The site expects that 40% of these programmers will get fresh financing. This wealth of resources is available — for free — to YouTube's creators. "What we've learned over the last couple of years is the act of bringing creators together causes good thing to happen," said Tom Pickett, vice president of global content operations for YouTube. "They cross-promote each other, they teach each other, they crew for each other. There really is this community element to being YouTube creators. In a few markets, we want to see if we can help facilitate that." YouTube has opened similar creator spaces in New York and London, and an additional one is slated to open in Asia. In Los Angeles, it anticipates admitting at least 25 YouTube channels into classes each quarter, starting in January. Applicants will propose a project, and YouTube will evaluate the candidates based on a channel creators' commitment to the platform, dedicated resources and willingness to collaborate."

Why Apple Needs to Get into the TV Business | MIT Technology Review: "And as Apple showed with the iPad and iPhone, it doesn’t have to invent every aspect of a product in order for it to be disruptive. Instead, it has become the leader in consumer electronics by combining existing technologies with some of its own and packaging them into products that are simple to use. TV seems to be at that moment now. People crave something better than the fusty, rigidly controlled cable TV experience, and indeed, the technologies exist for something better to come along. Speedier broadband connections, mobile TV apps, and the availability of some shows and movies on demand from Netflix and Hulu have made it easier to watch TV anytime, anywhere. The number of U.S. cable and satellite subscribers has been flat since 2010."

Microsoft's "Scroogled" Campaign Against Gmail Wins 0.002% Of Users: "It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a privacy monster that reads your emails for ad targeting purposes. How’s that been working out? To date, the Microsoft-backed petition against Gmail’s practices has gained about over 6,000 signatures — equal to about 0.002% of Gmail’s user base."

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Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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