Nielsen Agrees to Expand Definition of TV Viewing: " . . . . By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation. While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion. The second phase is envisioned to roll out on a slower timetable, according to sources, will the overall goal to attempt to capture video viewing of any kind from any source. Nielsen is said to have an internal goal of being able to measure video viewing on an iPad by the end of this year, a process in which the company will work closely with its clients. . . ."
House of Cards: Netflix subscribers say the series will make them less likely to cancel.: " . . . some data supporting my hypothesis that House of Cards is a ploy by Netflix to prop up its new brand identity as a quasi-network. According to a survey by Cowen and Co. released last week, 86 percent of Netflix subscribers said having the access to watch House of Cards makes them less likely to cancel their subscriptions. One important caveat is that a majority of subscribers surveyed also said they'd cancel their Netflix subscriptions if Netflix raised its current $7.99/month price. So Netflix can buy brand loyalty, but it comes at a (lower) price. . . ."
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