BII REPORT: Why The "Second Screen" Industry Is Set To Explode - Business Insider: "And mass acceptance isn't even necessary: All that matters is that a significant minority of viewers develop this habit (especially if they are highly engaged viewers). In the U.S. alone, TV ad spending was $18.4 billion in the third quarter of last year, a $74 billion annual run rate. If mobile can carve out even a small share of that pile of dollars via second screen channels, it would boost the mobile industry tremendously.
Second screen isn't really a new activity: It's a natural update to the old ways of engaging with TV, like the old office water cooler conversations about last night's football game or popular TV drama. Moreover, second screen-type behaviors were already popular on desktops and laptops, before mobile came along and made it a lot easier to participate.
Second screen apps and sites are bridges: They bring together the powerful but increasingly fragmented world of television media, and the fast-growing but still undeveloped digital realm. For TV-centric advertisers and content producers, second screen provides a channel through which to test out digital strategies while still remaining tied to familiar territory"
LocateTV is a great find - John Dvorak's Second Opinion - MarketWatch: " . . . LocateTV.com is a site that monitors all the networks for two weeks in advance. It’s particularly useful for finding movies just hitting the screens. The user joins the system and then plugs in any and all movies he or she wants to watch. Once a week you get an email telling you if any of your selections are going to be playing and where they are playing and at what time. The user can then program them into the DVR or just watch as they appear. I, for example, have programmed the system to tell me when any Woody Allen movies are playing. . . . "
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