Younger viewers say hello to online video in 2012 [video]

Younger viewers say hello to online video in 2012 - Inside AdWords: "As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment is growing - households that opted for broadband internet instead of cable TV grew 22.8 percent over the past year, according to the latest Cross Platform Report from Nielsen."

David Armano: The future of digital media
Washington Times
CHICAGO, May 16, 2012 — David Armano is one of the most respected voices in digital media. Six months ago, he listed the "Six Social Media Trends for 2012" in Harvard Business Review. All six are becoming increasingly more relevant.

Washington Times

LG Previews Google TV At Internet Week
HDTV Magazine
by Shane Sturgeon on May 15, 2012 NEW YORK, May 14, 2012 /PRNewswire/ -- LG Electronics USA is conducting live demonstrations of LG's highly anticipated Google TV models at Internet Week New York, which starts here today. LG's SmartTV with Google TV ...

HDTV Magazine

Hearst Digital Media to Integrate Meebo Across 13 Premium Properties
EON: Enhanced Online News (press release)
(EON: Enhanced Online News)--Meebo, a consumer Internet company that drives user engagement and reaches almost half the US Internet population, announced a partnership with Hearst Digital Media (HDM), a unit of Hearst Magazines, and on Twitter ...

Entone's FusionTV(TM) Fuels Broadband TV Service for Unity Telecom
MarketWatch (press release)
CUPERTINO, CA, May 16, 2012 (MARKETWIRE via COMTEX) -- Entone, Inc., a leading provider of Hybrid TV and Connected Home solutions, announced today that Unity Telecom has selected its FusionTV(TM) solution to launch a first-of-its-kind Broadband TV ...

Univision makes its pitch to TV advertisers at media event
Los Angeles Times
Ratings gains in an era of shrinking TV audiences are uncommon as major broadcasters struggle to maintain their standing. Cable channels, social media and advances in technology — including digital video recorders — continue to nibble away at ...

The Great Online Launches The Social Media Manager Package
Sacramento Bee
The Denver inbound marketing company will design and implement social media marketing strategies and plans for small and medium businesses. Social media has opened doors for companies to reach audiences on a variety of digital platforms like Facebook, ...

Digital Air Strike Releases First Automotive Study to Include Both Consumer ...
San Francisco Chronicle (press release)
Study shows 69% of car buyers use social media in their dealership selection process yet many dealerships are not effectively engaging with social media-savvy consumers Sunnyvale, CA (PRWEB) May 16, 2012 Digital Air Strike™, the nation's leading ...

Triad Retail Media and Sam's Club Introduce a New Online Pet Central Experience
MarketWatch (press release)
Companies Team Up with Pet Expert Dr. Louise Murray to Develop Social Media Content Focused on How to Best Care for Pets TAMPA, Fla., May 16, 2012 (BUSINESS WIRE) -- In an effort to provide consumers with an engaging and educational new way to learn ...

Avail-TVN's New Digital Ad Insertion Tools Allow Content Providers To Monetize ...
MarketWatch (press release)
... the leading digital media services company, today announced its new sophisticated DAI content preparation services that allow content providers to finally realize the promise of advanced advertising and monetize their VOD assets.

Unity Telecom To Float Hybrid Antenna/Broadband TV Service
Multichannel News
David Patrick, Unity Telecom's director of sales and marketing, said the company is aiming to launch the broadband TV service in early July 2012. Pricing is still to be determined, he said. Other Internet TV startups, including Aereo, Skitter and Ivi.

Stream TV Networks Partners With Unihan (Pegatron) To Manufacture Ultra-D(TM)
MarketWatch (press release)
PHILADELPHIA, May 16, 2012 /PRNewswire via COMTEX/ -- Stream TV Networks, Inc. ( ) is proud to announce a manufacturing partnership with Unihan (Pegatron) Corporation for Stream TV's 3D without glasses devices.

NBC Olympics Taps Avail-TVN To Support Comprehensive Multi-platform Olympics ...
MarketWatch (press release)
"With marquee content like the Olympics, we will rely on Avail-TVN's digital media network expertise to publish and syndicate the largest volume of Olympic VOD content we have ever made available around the Olympic Games to our participating ...

Stream TV Networks Partners With Unihan (Pegatron) To Manufacture Ultra-D™ is proud to announce a manufacturing partnership with Unihan (Pegatron) Corporation for Stream TV's 3D without glasses devices. The 3D without glasses devices will be equipped with Stream TV's proprietary Ultra-D™ technology.

Barnes & Tops Customer Satisfaction Survey
MarketWatch (press release)
NEW YORK, May 16, 2012 (BUSINESS WIRE) -- Barnes & Noble, Inc. (NYSE:BKS) , the leading retailer of content, digital media and educational products, today announced that Barnes & is the number one online retailer in customer satisfaction in ...

Hauppauge Digital Reports Fiscal 2012 Second Quarter And Six Month Results
Sacramento Bee
By Hauppauge Digital Inc. HAUPPAUGE, NY, May 15, 2012 -- /PRNewswire/ -- HauppaugeDigital Inc. (NASDAQ: HAUP), a leading developer of TV receivers, video recorders, Internet video streaming devices and other products for the personal computer market, ...

Why You Should Invite The Digital Guys To Your Upfront
MediaPost Communications
The truth is that a closer collaboration between TV and digital creates more media value for everyone involved – the whole becomes greater than the sum of its parts. By working together, offline and online teams can be more cost efficient with more ...

Avail-TVN's DAI service targets burgeoning VoD business
With nearly 9 million video-on-demand transactions performed in 2011, the potential to monetize that content is huge. But a paucity of working dynamic ad insertion (DAI) products has left that potential largely unrealized. Digital media services ...

Advertising Campaigns: Denny's Introduces TV and Online Video Campaign
Portada Magazine
After the February launch of the "Skillet Whisperer" video campaign featuring famed Dog Whisperer Cesar Millan, Denny's has continued to aggressively target the Hispanic market by creating original and shareable content for TV and digital media.

Geniatech Supercharges Broadband TV With Octoshape Infinite HD-M Enabled Devices
EON: Enhanced Online News (press release)
ATLANTA--(EON: Enhanced Online News)--Octoshape, an industry leader in cloud-based global streaming technologies, announced today a partnership with Shenzen based Geniatech Inc., LTD. The partnership enables the wide range of Geniatech Android TV ...

​Digital map to help job seekers in US
Times of India
New York City Mayor Michael Bloomberg has unveiled an online map aimed at helping job applicants find employment in local technical and digital media businesses. NEW YORK: New York City Mayor Michael Bloomberg has unveiled an online map aimed at ...

Tough Times for Internet Firms
Wall Street Journal
By PAUL MOZUR BEIJING—China's biggest Internet companies are posting mixed results despite the addition of millions of new online users each year, as efforts to tap the promise of the world's largest online market are complicated by tougher government ...

Coca-Cola's New World of Marketing: Facebook + TV = Sales
Alison Lewis, senior vice president of marketing for Coke in North America, thinks the best campaigns are those that weave 30-second TV spots and social media together to feed on each other and get consumers more engaged. The reality is that we're ...

ESPN's Upfront Presentation Goes Long on Digital
But its digital properties played such a big role that the event could have easily fit into the onlineplayers' recent bid to capture TV dollars with pitches they dubbed the NewFront. "Not all fans look the same, act the same or consume media in the ...

IAB Innovation Days: Everything is a screen these days
BtoB Magazine
“I can watch TV on a tablet, get the Internet on a camera and take pictures with a phone. And when we have flexible digital paper, magazines will be a screen, too,” Rothenberg said, at the conference, which was subtitled “Screens to the Nth Power.

Now ESPN Says It Isn't Talking To Apple About A TV App
Business Insider
More » Apple TV is a digital media receiver made and sold by Apple Inc. It is a small form factor network appliance designed to play IPTV digital content originating from the iTunes Store, Netflix , YouTube, Flickr, MobileMe or any.

Business Insider

Pay TV and digital enjoy strong growth in advertising
Sydney Morning Herald
Overall, the amount spent in the mainstream media fell by $68 million to $569 million from March to April, according to figures from research company SMI. The ad market grew by less than half a per cent in the first quarter of the year, from the same ...

Onstream Media Corporation Reports Second Quarter Fiscal 2012 Results
Sacramento Bee
By Onstream Media Corporation POMPANO BEACH, Fla., May 15, 2012 -- /PRNewswire/ -- Onstream Media Corporation (NASDAQ: ONSM), a leading online service provider of live and on-demand corporate audio and web communications, virtual event technology and ...

The Secret Online Lives of Tweens and What Parents Can Do About It
Parents are getting wise to their kids' interactions on social media sites like Facebook, but it seems as soon as the older generation picks up and joins the trend, the kids take it underground to new places. The players have changed, ...


NBC Sports, Avail-TVN team to deliver Olympics on demand
Digital media services company Avail-TVN will support NBC Sports Group video-on-demanddelivery of this summer's Olympic Games from London to pay-TV operators in North America. Avail-TVN will provide an array of services, including broadcast signal ...

NPN Media Launches Advertising Sales Division, Opens New Office
MarketWatch (press release)
MIAMI, FL, May 16, 2012 (MARKETWIRE via COMTEX) -- NPN Media, the premium provider of original syndicated video content to broadcasters and online destinations, today announced the launch of its new Advertising Sales Division with the opening of a new ...

Comcast CTO: VOD To Xbox Goes Over A Dedicated IP Path
Multichannel News
Last week, Netflix complained to the Federal Communications Commission that Comcast's Xfinity TV app for Xbox, Time Warner Cable's TWC TV iPad app and AT&T's U-verse on Xbox violate the commission's network neutrality regulations.

Multichannel News

Global Market Leader Visiware, Inc. Defines the Next Generation of Social TV
Sacramento Bee
By Visiware, Inc. NEW YORK, May 16, 2012 -- /PRNewswire/ -- Visiware, Inc., a global leader in the interactive television industry, announced today it has reached a milestone of 700 interactiveTV shows aired across 10 countries using its second-screen ...

How digital media can engage, enable and empower | socialreporters
By David Wilcox
Explorations of social action and social media ... This idea has served us well over the past three years and we have seen many communities grow and achieve some amazing social outcomes through digital media. For example 71 year old Margaret from St Helen's applied to us for support for her and her friends from the 'Monday club' at Morley Way Community Centre to getonline for the first time. Her application explained how they had heard about online technologies but didn't ...

Whats On India Launches Social EPG For TV Recommendations On ...
By Vikas SN
Television guide company What's On India has launched an open graph app on Facebook called 'Social EPG', allowing users to share their viewing preferences on Facebook with an intent to discover new TV shows, films, matches and ...
MediaNama: Digital Media in India

Advertising Firm | Google Outlines Three Online Advertising Trends ...
By Joanne Del Gigante
Brand Investment in Digital Media – “More than at any point in the last decade of onlineadvertising, we're at the point where major brand advertisers are finally looking to digital mediaas a central part of their marketing efforts,” said Nikesh ...
South Florida Advertising Agency,...

Divining The Optimal Marketer Outcome With Audience Targeting
By AdExchanger
The way digital media is planned is archaic; it is based on the way that traditional media has been purchased, where consumer data capture is extremely limited. Popular planning and measurement tools leverage demographic data to ... Therefore the challenge online is to identify the behaviors that consumers' exhibit that signify impending action and then build predictive models based on actual interaction. Offline models applied online. Often clients try to apply their offline models to ... Exchanging Ideas...

Microsoft Kinect's NUads is what the TV industry needs to survive ...
By Tom Cheredar
The company's natural user-interface ads, or NUads, uses Xbox Kinect's motion sensing technology to transform TV commercials into something you can actively participate in with minimal effort. For instance, people can vote in real time for a ...

AOP Awards 2012 Shortlist | News On Digital Media & The AOP | AOP
Association of Online PublishersHelping media owners build better digital ... BD TV - United Business Media Use of Social Media 2012 CNET ...
Draft Social and Digital Media Guideline for HSE Employees
The Social and Digital Media Policy and Guidance document, dated April 2012, provides guidance and direction to HSE staff when utilising all types of online ...

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