Fight Over TV Is A Fight For Platform Power

The Fight Over TV Is A Fight For Platform Power
Forbes
Microsoft is winning one of the most important battles in the digital world: The battle for the TV. The TV battle is important for reasons you already know: TV consumes more time than anything else and it generates annual revenues from $140 to $160...

Forbes

IAB Establishes Digital Media Sales Certification - MediaJobsDaily
mediabistro.com
By Vicki Salemi on May 16, 2012 6:29 PM The Interactive Advertising Bureau introduced a Digital Media Sales Certification exam for salespeople. It's intended for professionals in online media with two to five years of experience.

mediabistro.com

A DVR Ad-Eraser Causes Tremors at TV Upfronts
New York Times
The disruptive technology at hand is an ad eraser, embedded in new digital video recorders sold by Charles W. Ergen's Dish Network, one of the nation's top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network ...

New York Times

TV: USA Set to Launch Six 'Social …
Adweek
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, draw in megafans, and provide deeper ad integrations for the shows' ...

Digidev Group Inks Deal to Launch Classic and Silent Feature Films Online
MarketWatch (press release)
LOS ANGELES, CA, May 17, 2012 (MARKETWIRE via COMTEX) -- Digital Development Group Corp. (OBB:DIDG) ("Digidev," "Digidev Group" or the "Company"), a development stage company aiming to offer an in-depth portfolio of content for Internet TV distribution ...

Media General Scores Backing From Buffett
TV Technology
Media General's business model has been shifting toward its 18 TV stations and digital mediain recent years. Broadcast television accounted for 77 percent of total platform cash flow in 2011; in the first quarter of this political year, it accounted ...

Flash sale exclusively for CNET Members: Save 20% on Western Digital TV Live!
CNET
Don't you hate it when there's nothing on TV? With today's CNET Exclusive, boring channel surfing is a thing of the past. by Liza Maloy May 17, 2012 12:01 AM PDT Follow @LizaCNET Our new friends at Western Digital are hooking up the CNET audience for a ...

CDN News: Limelight, Akamai, Octoshape
Data Center Knowledge
Limelight Networks (LLNW) introduced a new solution framework designed to address the specific digital media workflow needs of vertical markets. The technologies in Limelight Orchestrate are designed to help to manage the complex challenges in ...

Aiming to Focus on TV, Media General Sells Newspapers to Berkshire Hathaway
mediabistro.com
Media General is currently in discussions with other prospective buyers about its Tampa print assets. Under a separate agreement, Berkshire Hathaway will provideMedia General with a $400 million term loan, which will be used to pay off bank debt, ...

mediabistro.com

WWE® Signs TV Deal with D-Smart in Turkey
EON: Enhanced Online News (press release)
ISTANBUL--(EON: Enhanced Online News)--WWE (NYSE:WWE) and D-Smart today announced a two-year television distribution deal that brings WWE's weekly flagship television programs WWE Raw ® and WWE SmackDown ® to D-Smart, a leading digital broadcasting ...

Entone's FusionTV(TM) Fuels Broadband TV Service for Unity Telecom
Exec Digital (press release)
CUPERTINO, CA--(Marketwire - May 16, 2012) - Entone, Inc., a leading provider of Hybrid TV and Connected Home solutions, announced today that Unity Telecom has selected its FusionTV™ solution to launch a first-of-its-kind Broadband TV service that ...

Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey's Media Ad View ...
MarketWatch (press release)
BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, ...

10 Essential Social Media Tips for Senior Executives
IndustryWeek
In recent years, this has meant building a robust social media platform to maintain this digitalpresence by effectively engaging with clients or potential clients. While integrating these critical tools into their businesses, many high-level ...

Asia Pacific to add 440 million digital TV homes
Broadband TV News
According to a new report from Digital TV Research, Asia Pacific is undergoing a digital TVboom that will see penetration increase from 36% in 2011 to 83% in 2017 – or up by 440 million homes. Digital TV Asia Pacific forecasts that China alone will ...

Canadian Media Leaders Take the Stage During Feature Panel at the Banff World ...
MarketWatch (press release)
TORONTO, ONTARIO, May 17, 2012 (MARKETWIRE via COMTEX) -- The Banff World MediaFestival today announced that several of the most influential Canadian media executives will be uniting for a feature panel to kick-off the conference on June 10.

Big Media Finds Online Vid Nothing To Laugh At, Turner Buys Into Funny Or Die
MediaPost Communications
by Ross Fadner, 6 hours ago In what appears to be a trend in the making, large mediacompanies increasingly are investing in or acquiring independent producers of online video content. Cable TV giant Turner Broadcasting Wednesday struck a strategic ...

Campbell Soup Company Names Adam Kmiec Director, Digital Marketing and Social ...
EON: Enhanced Online News (press release)
CAMDEN, NJ--(EON: Enhanced Online News)--Campbell Soup Company (NYSE:CPB) today announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media. Kmiec, 32, will lead Campbell's digital marketing and social media efforts to ...

DigiDev (DIDG) Inks Deal to Launch Classic and Silent Feature Films Online
TheOTCInvestor.com
By Justin Kuepper · Thursday, May 17th, 2012 Digital Development Group Corp (OTCBB: DIDG), a development-stage company aiming to offer an in-depth portfolio of content for Internet TV distribution, operating in the same industry as companies like ...

Media Companies Up Response To Dish Network's 'Hopper'
Wall Street Journal
By William Launder Of DOW JONES NEWSWIRES NEW YORK (DOW JONES) -- Broadcasters warn they're ready to fight Dish Network Corp's (DISH) introduction of new technology that allows viewers to skip advertisements on some of its digital recording devices.

Facebook, DVR And Solving The Ad Conundrum
Forbes
No one should sell us a TV or insurance at a mixer. We should relax, make relationships, build rapport, sell later. 'Mark made it clear: he said get me ads that make the experience better,' Mr. Colleran, who has left the company, said.

Forbes

Berkshire Hathaway Buys More Newspapers
Wall Street Journal
By MARTIN PEERS Warren Buffett's Berkshire Hathaway Inc. agreed to buy 63 daily and weekly newspapers from Media General Inc. for $142 million, Berkshire's second move in six months to expand into the depressed newspaper market.

Social media: A new mom's new best friend
Kansas City Star
Young mothers such as Champ, who checks in with her online mommy group daily, spend twice as much time online as women who are not moms, according to the 2012 American Media Mom report, a joint study between Nielsen and BabyCenter.com.

iCloud refresh: Does Apple need to compete with social media?
Digitaltrends.com
But is does Apple want to compete with social media? If history is any indicator, the answer is no. The basic idea behind iCloud is to shift users away from the iPod era of using a PC (or a Mac) as the center of their digital world — sort of the ...

Digitaltrends.com

Dish TV Q4-FY12: Adds 415000 Subscribers, Rs 524.7 Cr ...
By Vikas SN
Dish TV, the Direct to Home television services operator, has reported operating revenues of Rs 524.7 crore for the quarter ended March 31, 2012, up by.
MediaNama: Digital Media in India

Asia Pacific to add 440 million digital TV homes
By Robert Briel
According to a new report from Digital TV Research, Asia Pacific is undergoing a digital TV boom that will see penetration increase from 36% in 2011 to 83% in 2017 – or up by 440 million homes. Digital TV Asia Pacific forecasts that China ...
Broadband TV News

Viacom Media Networks' "Social TV: Viewers C's the Moment" Study ...
By EntertainmentNews
NEW YORK, May 17, 2012 /PRNewswire/ -- Viacom (NASDAQ: VIA, VIAB) today unveiled the results of its new "Social TV: Viewers C's The Moment" study exploring the social TVphenomenon through the lens of the viewer. While fairly nascent, social TV and .... Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its ...
International Entertainment News

CBS Brags About Traditional TV Ratings Dominance At Upfront ...
By DAVID LIEBERMAN, Executive Editor
CBS chief Les Moonves diverted from the pack in this year's upfront presentations by talking up the ad value of conventional television over digital media. “Everyone is still talking about the first screen, the TV screen,” he told the Carnegie Hall ...
Deadline.com

Moat, 24/7 Media (and WPP) Look To Engage Brands; Krux ...
By AdExchanger
The release explains, "Publishers using 24/7 Media's propriety ad serving technology, 24/7 Open AdStream, can utilize Moat's solution through a simple integration, and instantly begin measuring viewable impressions, and engagement levels in real-time." This is an interesting deal. ... Called the "IAB Digital Media Sales Certification," the release explains, "There is no formal coursework required for the 'IAB Digital Media Sales Certification' examination. Designed for salespeople with ...
AdExchanger.com: Exchanging Ideas...

Direct from the digital monastery: how to promote ... - New Media Now
By Ardrich
NMN recently spoke to Benjamin Myers, author of books such as 'Richard' and 'The Book of F__k', about his DIY approach to marketing and PR, in particular online promotion and social media. He decided to put it in his own words – he is a ...
New Media Now

Report on Connected TV World Summit 2012 - Digital Media Finland
Connected TV is understood to mean the way the TV is connected to the Internet and the user can retain content from the Internet. The concept is developing ...
www.digitalmedia.fi/news/36/17/Connected.../d,detail.html

UTStarcom Wins IPTV Broadcasting Control Platform Contract in ...
... provider of interactive, IP-based network solutions in iDTV, IPTV, Internet TV and ... household subscribers with digital, high-definition, and bi-directional IPTV.
digitalproducer.digitalmedianet.com/.../UTStarcom-Wins-IPT...

Online Journalism Conference in Israel: Insiders Discuss Digital ...
In recent years, the world has started to grasp the power available to the masses using the ...
media.eju.org/video/.../02211648b9908a658a4e05a451f1ebb...

2012 Salute to Excellence Digital Media Finalists - National ...
Digital Media - Online Project: News. "Young Guns: TV Station Takes Four-Year- Old Child's Quote Out of Context”. Bob Butler. Maynard Institute for Journalism ...
www.nabj.org/?STEDIGITAL2012

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