Online Video Looks for TV Dollars at Internet Week Conference

Online Video Looks for TV Dollars at Internet Week Conference
StreamingMedia.com
If online creators have premium content and granular demographics, why won't TV ad buyers show them some love? By Troy Dreier Where's the money? Online video creators are producing premium content and offering demographic tracking and marketing tools ...

Two-thirds of Americans Watch at Least One Online Video Per Day | VideoMind: "More than two-thirds of American Internet users watch online video at least once a day. A quarter of users watch three or more per day. A report of U.S. Internet users found Americans have a voracious appetite for online video, according to eMarketer. Of 1,025 respondents, 58 percent said they watch user-generated content on sites such as YouTube, and 38 percent stated they streamed content on full-episode player sites, such as Netflix and Hulu. The fastest growing category of Internet ad spend, online video advertising is a booming field expected to reach $3.12 billion in the U.S. in 2012, a 55 percent increase over last year. The average U.S. viewer watched 21.7 hours of online content in March, according to comScore’s latest data."

TV nets wrap upfront week: “The biz still goes through us”
paidContent.org
17, 2012, 8:34pm No Comments Those three words broadly sum up the attitude of the broadcast TV network chiefs regarding the encroachment on their turf by digital mediacompanies, as they conducted their traditional springtime dog and pony shows for ...

SeaChange and Avail-TVN to Demonstrate Multi-Screen Ad Targeting Ecosystem at ...
MarketWatch (press release)
SHERMAN OAKS, Calif., May 18, 2012 (BUSINESS WIRE) -- SeaChange International (NASDAQ:SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, will use The Cable Show to demonstrate an ecosystem for targeted ...

Vizu Provides Proof Points for Social Media Advertising
San Francisco Chronicle (press release)
Announces Initiative to Benchmark the Brand Building Efficacy of Different Social Media Tactics and Channels San Francisco, CA (PRWEB) May 18, 2012 Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and ...

And the winner is? The sitcom, TV networks hope
Reuters
Much of the investment went toward the venerable situation comedy as networks sought to justify the hefty fees they charge advertisers in a world where viewers' time is increasingly fragmented by online video and social media.

Vulkano Flow digital TV streamer
PC World Magazine
The Vulkano Flow is a pretty good solution if you want to stream digital TV over your local network, or even over the Internet. It works with PCs and laptops, as well as smartphones and tablets via an app that you have to pay for.

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
The upfronts, where broadcasters sell commercial time in the upcoming season's TV programs, take on more urgency as Dish Network unveils its ad-skipping feature Auto Hop. “They can't just take our signal and change it and put on a black spot where our ...

Digital Media Law Alert -- Court Orders Search Engines and Social Sites to De ...
JD Supra (press release)
Ruskin Moscou Faltischek's Digital Media Law Capabilities: 􀁺 Digital & Social Media Policies 􀁺 Domain Name Monitoring 􀁺 Website Agreements 􀁺 Online Reputation Monitoring 􀁺 InternetStartup Advice 􀁺 Intellectual Property Protection 􀁺 M&A Due ...

Canadian Network Heavies Set for Banff TV Panel
Hollywood Reporter
Top execs are to discuss how to beat back Netflix Canada and their audience's appetite for online video content at the Rockie Mountain media festival. TORONTO – Bulking up with more industry consolidation and vertical integration to deal with Netflix ...

Hollywood Reporter

YouView 'on track for summer launch'
Telegraph.co.uk
YouView, an internet connected set-top box backed by the BBC, is finally set to launch this summer ,two years behind schedule, a shareholder has confirmed. By Emma Barnett, Digital Media Editor Dido Harding, the chief executive of TalkTalk, ...

Telegraph.co.uk

Azuki Systems Partners with D-Link to Bring Over-the-Top Content to Multi-Screens
MarketWatch (press release)
The new partnership allows TV cable operators to offer customers affordable access to over-the-top content in their living rooms via multi-screens and home TV sets. D-Link's companion set-top-box (STB) embedded with the Azuki Media Client helps TV ...

'Pan Am' May Fly Again as Web Revives Canceled TV Shows
Bloomberg
“Digital can provide a way to recycle shows that have been canceled, because there's a lot more pressure on those platforms to go toward original content,” Wible said in an interview. “Whether or not you invest in a new show or one that's been canceled ...

Bloomberg

Media Luminaries to Gather at GigaOM's paidContent 2012
San Francisco Chronicle (press release)
The speaker roster includes top names in digital media and the program features candid one-on-one interviews with leaders who are defining the future of content, including: - John Borthwick, founder and CEO, betaworks - Jon Miller, chief digital ...

Time Warner Cable Picks Motorola To Lock Down Multiscreen TV
Multichannel News
By Todd Spangler -- Multichannel News, 5/18/2012 12:17:18 PM Time Warner Cable has selected Motorola Mobility's SecureMedia digital rights management system to encrypt linear and on-demand TV programming for delivery across a slew of devices.

Sony Bravia KDL-32BX330 Review
Digitaltrends.com
Sony's bare-bones 32-inch LCD TV brings Sony's signature picture quality and price premium to go with it. Let's be honest: You may have spent weeks or even months researching the perfect TV for your living room, den or home theater, but when it comes ...

Digitaltrends.com

One TV Everywhere deal down! (Many more to go)
paidContent.org
On Wednesday, Viacom finally reached an agreement with Time Warner Cable, enabling the payTV service provider to stream the media conglomerate's shows on iPads, notebook computers, smart phones and other digital devices. The agreement ends a 13-month ...

TV Bigwigs Talk 'State of Entertainment Business' at Variety Summit
Tubefilter
Hot topics included the second screen experience, social media, original web content and digital disruption. All of the speakers agreed that we are still in a time of flux, with elements of the entertainment business simultaneously converging and ...

Tubefilter

comScore Releases April 2012 U.S. Online Video Rankings
MarketWatch (press release)
RESTON, Va., May 18, 2012 /PRNewswire via COMTEX/ -- comScore, Inc. (NASDAQ:SCOR) , a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million US Internet users watched nearly 37 billion ...

New Sachs/Mason-Dixon Poll: Social Media Could Pave Path to Victory in 2012 ...
MarketWatch (press release)
TALLAHASSEE, Fla., May 18, 2012 (BUSINESS WIRE) -- The most significant poll to date on the impact of social media in the 2012 presidential race reveals that almost 70 percent of likely voters believe the race will be heavily shaped by social media ...

NARM, Billboard, and TAG Target TV Music Discovery in New White ...
By nicole
NARM, Billboard, and TAG Target TV Music Discovery in New White Paper. May 18, 2012 –digitalmusic.org, the virtual home of music business association NARM's digital initiatives, has teamed up with Billboard and TAG Strategic to produce ...
NARM.COM

Google's Mohan Makes More Ad Predictions; Bizo Opens B2B ...
By AdExchanger
Predicting Digital. On the DoubleClick For Publisher blog, Google VP of Product Neal Mohan revisits his predictions for ads from a year earlier as well as comments he made at Wednesday's LUMA Partners' Digital Media Summit. He also makes new predictions such as: "25% of brands will favor digital ads over all other ... First, audiences continue to move online: in 2011, households with broadband internet but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3'11).
AdExchanger.com: Exchanging Ideas...

Netflix revamps its player as departed users return - Digital Media Wire
By admin
Remember me. Lost your password? Digital Media Wire | connecting people & knowledge ...Those who watch on a TV screen will immediately notice that the controls are bigger and easier to use than before. They scale smaller, too, if users ...
Digital Media Wire | connecting...

TV and online stuff moneyboxes with a few additional millions ...
By Ben Fahy
“Advertisers are becoming increasingly innovative in how they use television to underpin campaigns, especially in how they link the TV campaign with the growing number of digital media channels to drive consumers from couch to point-of-sale. ” ... In America, at least, those watching TV have never been older, but, perhaps slightly ironically, the rise of social media tools and digital connectivity in the younger demographics means 'second screening' and social TV is giving live TV ...
StopPress

Larry King's New Talk Show, 'Larry King Now,' To Debut This ...
By Alex Weprin
For anyone missing “Larry King Live,” there is some good news: Larry King's new talk show on Internet TV network Ora.TV will launch this Summer, earlier than expected. The show, now called “Larry King Now,” had originally planned to ...
TVNewser

Who is going to disrupt the Pay TV industry? : Media ...
By Chuck Parker
34 of traditional viewing per week, 2% of the $200B TV advertising spent on “on-line” video) and that so far the only business being disrupted in a serious manner was DVD sell-thru, which was suffering as much from physical Netflix and the shift ... media still represents 47% (~$15B) of the “pay for play” video consumption market, while Pay TV has been slowly growing its share at 34% (~$11B, not including sports) and what we would affectionately call “Digital” (including PPV, VOD,...
Media & Entertainment Services Alliance

IAB Breakfast gives plenty to chew on | ADAsia
By admin
Johnson made some useful observations on advertising. In his view, in the old days the advertising in magazines and on TV were entertaining and he thinks we still have to ensure the ads are entertaining when we move into the digital media.
ADAsia

What FTC Privacy Scrutiny Means for Digital Media | Digiday
What FTC Privacy Scrutiny Means for Digital Media ... in recent months, as it continues to ramp up its scrutiny of the online media industry's user-data practices.
www.digiday.com/.../what-ftc-privacy-scrutiny-means-for-digi...

Six Months Ahead of Time-Warner CEO | Inside Digital Media
Interviews with Digital Media Thought Leaders ... Only four items are required to get Internet video on your TV without wires: (1) a $99 AppleTV, (2) an iPhone-4s, ...
insidedigitalmedia.com/six-months-ahead-of-time-warner-ceo/

The Evolution of the Content and Digital Media Ecosystem ...
digital devices blog The Evolution of the Content and Digital Media Ecosystem The online media sector continues to grow at a rapid pace, fuelled by expansion ...
blog.equinix.com/.../the-evolution-of-the-content-and-digital-...

The evolution of the content and digital media ecosystem
... new research that shows how the content & digital media market is evolving, ... Cable comes full circle: Why TV is back with a vengeance in the European ...
www.screendigest.com/events/webinars/equinix.../view.html

Portable Digital Media Players Make Movies & Tv Look Good ...
Portable digital media gamers are a good way to watch motion pictures or TV anytime. They are sufficiently small to carry like a cellular phone, yet giant enough ...
privateblog.org/.../portable-digital-media-players-make-movie...

1 comment:

elias26 said...

You know, most of the shows I watch are recorded off PrimeTime Anytime, so I’ll now have the freedom to either watch the commercial to skip through them, thanks to Auto Hop. I’m not missing anything; I never, ever watch commercials if I’m watching something that I’ve DVRd I was chosen from a pool of Dish employees to beta-test the Hopper, and when I learned about Auto Hop, I couldn’t wait to try it out. So far it has saved me time, by allowing me to watch a half hour sitcom in twenty minutes, so I love it.

Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

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