Technology puts viewers in charge at Olympic Games

Technology puts viewers in charge at Games | Reuters: "Advances in technology will allow sports fans on both sides of the Atlantic to see more Olympic action than ever this summer without being chained to the television screen. Calling London 2012 "the first truly digital Games", the BBC will provide live streams of every event to British homes, making the feeds available on internet-connected TVs, PCs, mobile phones and tablets. In the United States, NBCUniversal (CMCSA.O) is planning similar blanket coverage of all 302 medal competitions. . . "

Emerging smart TV market may stifle smaller players
CNET (blog)
All of us know that the smartphone has killed many portable devices markets due to it playing the role of MP3 player, portable media player, digital mobile TV, digital camera, dictionary, voice recorder, game device and more. We call this trend digital ...

Samsung Launches Music Hub, Offering the Ultimate Mobile Music Service
MarketWatch (press release)
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the arrival of the much anticipated new Music Hub -- the first completely integrated, all-in-one mobile music service.

StepLeader Spinning-Off from CBC New Media Group to Develop Opportunities in ...
MarketWatch (press release)
RALEIGH, NC, May 29, 2012 (BUSINESS WIRE) -- StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/Smart TV applications and more, announced today that it recently closed one of its best quarters to date, ...

Liquor Giants Plug Into Social Media
Wall Street Journal
By Simon Zekaria Of DOW JONES NEWSWIRES LONDON (Dow Jones)--Europe's liquor giants are increasingly plowing cash into social media to promote their brands and gather valuable data on drinkers. Thirst for whisky, rum and vodka in Latin America, ...

YouView net TV service gets first public trial in UK
BBC News
A free web-connected TV service combining Freeview digital channels with on-demand content such as iPlayer is going on trial in the UK. YouView, formerly known as Project Canvas, will initially be tested in 350 homes.

BBC News

Digital Marketing Plays Key Role in Global Pharmaceutical Launches, Finds ...
MarketWatch (press release)
RESEARCH TRIANGLE PARK, NC, May 29, 2012 (BUSINESS WIRE) -- Pharmaceutical marketing strategy is evolving rapidly to meet physician and patient demand for digital information. The growing reach of digital media among both healthcare providers and ...

RawVoice to Present Latest on Podcast Developments at BlogWorld New York, June 5-7
San Francisco Chronicle (press release)
RawVoice representatives will attend BlogWorld & New Media Expo NYC June 5-7 at the Jacob K. Javits Convention Center, 655 West 34th St., to discuss the present and future trends of digital media content, as well as PowerPress 4.0.

As TV Viewership and Reach Decline, InStadium Offers Compelling Alternative ...
Equities.com
Amidst the decline of broadcast network TV's reach and viewership in the digital era, Chicago-based InStadium has launched its first online advertising campaign, offering marketers a larger-than-life TValternative – HD video screens and Dolby surround ...

BBC iPlayer enjoys internet TV growth
Telegraph.co.uk
The BBC iPlayer is enjoying growing popularity thanks to the rise in ownership of televisions that connect to the internet, whereas the proportion of licence fee payers accessing programmes via their computer is falling. Viewers and listeners requested ...

Telegraph.co.uk

RT's Occupy W@ll Street Facebook App Receives Excellence Recognition From ...
MarketWatch (press release)
The app is nominated in the Interactive Media: Online/Interactive Games/Immerging Platforms category. Within the category, RT is competing with such media giants as Turner Broadcasting System, Inc., Universal Networks International Germany and Warner ...

Journalistic Integrity, Changing TV Business Models and Levelling the ...
MarketWatch (press release)
Internet and mobile broadcast services have also been thrown into the mix. These market influences have led to consumer changes; there is an increased appetite for content anytime, anywhere and on any device. This evolution requires content to become ...

UWCCorp Reviews: Company Helps Small Businesses Overcome Social Marketing ...
MarketWatch (press release)
PHOENIX, AZ, May 29, 2012 (MARKETWIRE via COMTEX) -- Mobile phones and digital mediapresent a wide array of advertising opportunities for small businesses -- but they also present a paradox. A new study, based in the UK, finds that as many as 60% of ...

YouView, the UK's next-generation TV service, enters public trials
The Verge
By Aaron Souppouris on May 29, 2012 11:33 am 3Comments YouView — a joint TV venture between the BBC, ITV, Channel 4, Channel Five, BT, TalkTalk, and Arquiva — is being trialed in 350 homes ahead of its launch later this year.

And The Award For Best Social Media Extensions Goes To MTV
MediaPost Communications
by Joe Mandese, 2 hours ago The word “TV” still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called “second screen” experiences leading up to and running through its annual “MTV Movie Awards” on June 3 that ...

Media General Preps for Its Pure-Play Days
Broadcasting & Cable
Media General has been one of the major champions of converged operations, with TV, print and digital properties working side-by-side in markets including Tampa, Myrtle Beach- Florence (SC) and Roanoke (Va). Morton said The Tampa Tribune “never came ...

NBCU Intl. TV unit mighty from Blighty
Variety
All three shows stem from the London-based NBCUniversal Intl. TV Production unit, led by a US expat, Michael Edelstein, whose mandate as prexy is to expand the Peacock's production capabilities around the world. The two-pronged strategy is to get in on ...

Variety

ToneMedia Appoints Media Industry Veteran Cliff Paulson To Lead Sales Efforts
Music Indistry News Network
ToneMedia, the leading digital media company that connects advertisers with their target audiences based on music preferences, announced the addition of Cliff Paulson to their executive team. Cliff will lead the company's sales efforts, bringing more ...

From 'Cougar Town' to 'Touch,' TV takes to Cyberspace
Zap2it.com (blog)
Cablenet TBS has now picked up Season 4 of "Cougar Town" -- along with rights to air the first three seasons -- where it will join fellow network refugee Conan O'Brien, whose talk show also has a digital presence. These days, it's hard for a show to ...

Zap2it.com (blog)

76% of People Conduct Online Searches in Two or More Languages
MarketWatch (press release)
However, results from a global survey undertaken by leading independent digital marketing agency, Greenlight, suggest quite the opposite, that a significant 76% do. Occupations one might most readily associate with the Internet - IT and Marketing ...

Latinos in Social Media Get Political for 2012
ClickZ
A social media-based group of Latinos is getting serious about influencing politics, online and off. Latinos in Social Media (LATISM) will hold a tech conference at Google's New York offices in June, and will give the White House a town hall style ...

Big brands combine digital with TV
Warc
NEW YORK: Major brand owners like AT&T, Visa and NBC are undertaking increasingly ambitious projects connecting digital media with television content. AT&T, the telecoms giant, has formed an alliance with Fox, the broadcaster, on a new drama called ...

TiVo Tees Up TV Streamer for Cable
Multichannel News
TiVo Stream, introduced at The Cable Show 2012, has builtin transcoding features, delivered via silicon supplied by Zenverge, to deliver up to four simultaneous video streams to mobile devices from a TiVo Premiere digital video recorder or the ...

Verimatrix Extends DVB Expertise With Geir Bjorndal
MarketWatch (press release)
SAN DIEGO, CA, May 29, 2012 (MARKETWIRE via COMTEX) -- Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced that Geir Bjorndal has joined the team to contribute his ...

TV Record Uses Grass Valley Technologies To Support International Sporting ...
4RFV
TV Record, Brazil's second-largest television network, will deploy a complete high-definition (HD) production system from Grass Valley™ on-site in London for live and delayed coverage of the country's athletes competing at the various sporting events ...

Bauer and Channel 4 in social TV push
Marketing Week
Bauer Media has partnered with Channel 4 to launch a social TV initiative this summer in a bid to expand the digital footprint of its celebrity gossip magazine Heat. The Heat4…Live! tie-up will centre around three episodes of Channel 4 shows over the ...

Marketing Week

Digital Marketing and the Confusion of High Tech
WebWire (press release)
Generally, the success of traditional print, radio and TV promotions has declined enormously being replaced by internet advertising. The importance of being easily found online is now accepted as a primary goal of many businesses promotional strategy.

Understanding the Cost-Per-Engagement Ad Model
MediaPost Communications
by Sebastian Tonkin, over 1 hour ago The Interactive Advertising Bureau just introduced a new program to certify digital media salespeople. This comes as little surprise, considering how many acronyms you have to master to be able to sell an ad online.

'Today' launches Viggle integration with Toyota for summer concert series ...
Lost Remote
The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for ...

Lost Remote

UM Expands Relationship With Rentrak
MarketWatch (press release)
PORTLAND, Ore., May 29, 2012 /PRNewswire via COMTEX/ -- Rentrak Corporation (NASDAQ:RENT) , the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced its client, UM, has expanded ...

Connectivity: The New Currency
E-Commerce Times
By Hagai Tal As the online target expands, the challenge will not be finding the audience, but embracing platforms and techniques that reduce friction in the monetization of digital content via well-integrated open commerce solutions.

Research: Tencent dominates China's online ... - Digital Media Wire
By Chris Marlowe
Tencent accounts for over a third of all revenue in China's online game market, which overall raked in 11.27 billion Chinese yuan ($1.78 billion) during the first quarter of .
Digital Media Wire | connecting...

Report: Amazon Eyes Mobile Ad Networks; Facebook Device ...
By AdExchanger
But, Apple may not care as it's on the verge of the connected trifecta where computer, phone and TVmerge in the cloud. Read the rumor on Apple Insider. Levinsohn's ... TV dollars. Display Myths. In a round up of industry reaction, Digiday's Brian Morrissey asks industry execs what's the biggest myth of online display advertising. Say Media president ... But social media marketing needs to be measured differently than traditional marketing. We need different ways to measure sharing.
AdExchanger.com: Exchanging Ideas...

Digital media changes minds | Welcome to S2Smagazine.com
Digital media changes minds. How what's online affects how people see and change society. Posted Fri, 2012-05-25 12:32 by Sonya Eskridge. Comments ...
s2smagazine.com/blog/2012/.../digital-media-changes-minds

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