Campaigns use online data to target voters

Campaigns dig through online data to target voters
The 2012 election could be decided by which campaign is best at exploiting voters' Internet data. The Romney and Obama campaigns are spending heavily on television ads and other traditional tools to convey their messages. But strategists say the most ...

Unilever in soap opera digital ads deals
Financial Times
Such TV shows remain the largest outlet for consumergoods advertising but the growth of onlinemarketing and social media is providing new opportunities for global brands, such as Unilever. Although YouTube has been used by campaigners and critics of ...

YouView trials enter final stage
Financial Times
By Tim Bradshaw, Digital Media Correspondent YouView, the much-delayed internet TV venture by some of the UK's biggest broadcasters and broadband providers, will finally be put to the test by members of the public this week after three years in ...

"The Latin American media market should be headed towards more diversification ...
Portada Magazine
LPB Networks, LLC (“LPB”) is an international multi-media representation company with offices in South Florida and Sao Paulo Brazil. LPB represents media opportunities globally. LPB represents Latin American media outlets for Cable TV, Digital, print, ...

Set Top Boxes: Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018
MarketWatch (press release)
The ability to enhance channel access with HD TV Internet access promises to have broad appeal. The Internet promises to enhance sports programming with information about the game and players delivered over a devices while a channel is being watched.

Social media key to online sales
The pervasiveness of social media will also be a key metric in measuring consumer behaviour and in driving traffic to websites, he said. Mr Shuster said it is imperative that business customers have the know-how to convert digital engagements into ...

Microsoft's Piracy Problems in the Spotlight
Sci-Tech Today
That ranked well above second-place NBC Universal, the operator of several TV networks and a movie studio. Google's Internet search engine receives more complaints about Web sites believed to be infringing on Microsoft's copyrights than it does about ...

Sci-Tech Today

How are you streaming? (Poll)
With so many options available to stream Internet content, what's your pick? In the digital mediareceiver category, you have Apple's beloved Apple TV, Roku, and a bunch of other options. Apple's access to iTunes and its huge library of TV shows and ...

Digital estate planning
Turn to
Increasingly your digital assets, everything from online bank accounts to frequent flier and rewards programs to social media are becoming a consideration for estate planning. Financial writer Catey Hill suggests designating a "digital executor" to ...

Toronto Standard launches curated video platform Daily Cable TV (press release)
TORONTO, May 28, 2012 /CNW/ - Toronto Standard Media Company Limited is pleased to announce the official launch of, an intelligently curated platform, showcasing thought-provoking, eyeball-engorging, smile-inducing videos of the ...

7 Deadly Sins of Online Marketing for Small Business
Business Insider
Online marketing has become an important part of the small business toolbox. In order to reach consumers and grow your business, there are a variety of tactics and tools you can use – fromonline advertising to social media marketing to reputation ...

Using Pinterest for Business has Marketers Rushing to Catch On, According to ...
San Francisco Chronicle (press release)
This all comes from the latest article, which said that tapping into the huge amounts of free traffic that can be generated through the newest social media craze will help any business in their marketing efforts.

Tom Harvey to step down as Northern Film & Media CEO
Screen International
During his time as chief executive, the regional screen agency - which has carried on operating as a separate entity rather than folding into Creative England - leveraged more than £80 million of investment into north east film, TV, digital media and ...

Absa digital banking platforms fail
Absa customers took to social media platforms to vent their frustration as the bank's digital platforms were down for most of Friday, which was for many payday. Only three days after big four bank Absa announced the launch of its new interface, ...


Piers Morgan, Brooke Baldwin Hosting CNN's Coverage of the Diamond Jubilee
As we reported earlier, ABC Newssecured the US TV rights for the Jubilee concert, and also has the only US interview with Princes William and Harry in advance of the Jubilee. ABC News broadcasts will originate from London next week.

Predict the Future? We Aren't Even Reporting the Present Accurately
Are you confused about how people use media today? It was widely reported earlier this year that an Accenture study found TV viewing is declining dramatically. But according to a subsequent New York Times article, viewing is actually increasing among ...

Sony TV launches HD feed
It will be available on direct-to-home (DTH) providers like Dish TV, Tata Sky, AirtelDigital TV and Videocon D2H. Additionally, it will also be available on cable networks like Hathway cable & Datacom and Seven Star. Multi Screen Media COO NP Singh ...

Networks need to think outside the box
The Australian Financial Review
It found that while TV remains the preferred form of entertainment for the majority of Australians, internet browsing is rapidly catching up, and has already overtaken traditional media among younger users aged between 14 and 22.

The Australian Financial Review

A New Life for...Jericho?
About - News & Issues
Earlier this month an unexpected candidate for disinterment on digital media surfaced: a Seattle newspaper reported, and other media expanded, on news that Netflix is in talks with CBS to revive Jericho, the show that was already famously brought back ...

JWC 2012 set for record TV coverage
The IRB Junior World Championship 2012 in South Africa will enjoy record broadcast,online and social media coverage for an Age Grade Rugby tournament. The premier age grade event for international teams at Under 20 level, which runs from June 4-22 in...


Amazon deal boosts profits at Entertainment One but bid plans weigh on shares
Entertainment One, the film and TV distribution company behind children's favourite Peppa Pig, more than doubled its profits last year after a licensing deal with Amazon's digital movie service, LoveFilm, bolstered revenues. Peppa Pig launched in the ...

Office Space: Jerry Bryant of JBTV
Chicago Tribune
In his River North music TV studio, Jerry Bryant has created a house of opportunity for musicians and production crews. The 60-year-old owner, host and producer of JBTV has been building his portfolio since 1984, when he began interviewing ...

Tom Harvey steps down as NFM chief executive
Under his leadership, the agency successfully leveraged more than £80 million of investment into the north east film, TV, digital media and music industries and helped build a 37.6% GVA boost in the five years to 2010. Harvey was instrumental in ...

Time to cash in on internet sales
Independent Online
By JUNIOR BESTER More and more businesses switching from physical transactions to the digital world, experts have identified retailers, and the fact that they re not taking advantage of the high number of local online shoppers, as the main culprits.

Independent Online

Ian Burrell: The internet Antichrist who is converting online evangelists
The Independent
His latest tome, Digital Vertigo, highlights what he sees as the insidious nature of social media, which he believes is actually destabilising personal relationships rather than strengthening them. Suddenly he has found some unlikely supporters.

Random House Children's Publishers UK and Transworld Publishers appoint Total ...
The Drum
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their digital media buying, meaning that agency now represents 60% of the top 10 UK publishing houses. Total Media, who also works with Hachette Group, ...

Digital content is king
By Atul Sharma In the ever-changing world of digital (internet) domain, one thing is clear: any new digital innovation becomes commoditised within a short time. Given that the price range for creating similar digital solutions ranges from a few lakh ...

Trip Hawkins steps down as Digital Chocolate CEO amidst layoff reports
by Mike Rose [Social/Online, Business/Marketing] Trip Hawkins, founder of mobile and social game developer Digital Chocolate, has stepped down from his CEO role and has taken on an advisory position, as reports indicate up to 180 layoffs have occurred ...


Research and Markets: Analysis of Samsung's Competitiveness in 2012
Virtual-Strategy Magazine
The digital media and home appliance business tripled in profit earnings thanks to the popularity of LED TV. Samsung's TV business enhanced profitability by being focused on premium LED TVproducts and the communications business posted a new record in ...

Satyamev Jayate, reaching far and wide
Hindustan Times
Though it began at a modest 3.1 TVR in the first week, it went on to generate a TVR of 3.7 in the second week, reaching 27.8 crore people in India. awareness in the social media space. While the pre-launch campaign on digital platforms reached about ...

Hindustan Times

Developing a Social Media Strategy for Tourism Destinations «
By Daisy Modiano
raise awareness of Slovenia as a tourism destination online and support the brand,; increase the visitation numbers in its social media channels and website and digital communication while,; forge a unified, coordinated and practical social media marketing and management model to guide the entire organization through the latest digital ... Digital media and technologies now affect every single stage of the visitor's journey to a destination, during his stay and even after this.

Telstra hires Proximity boss Adam Good as director of digital media ...
By Robin Hicks
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment. Why is it that Colenso BBDO .... Telstra Media's group MD Rick Ellis: “Adam Good is a highly regarded international digital media executive who will lead an acceleration of our growth inonline and mobile content and services, including e-commerce initiatives. In addition he will ...

The Digital Media Machine: Why online news is failing
Patch isn't the first online venture to experience this problem. I've seen references to News Corp. and other media executives talking about the "digital dimes" for ...

Online Loves / 3 Digital Media Infographics That Will Rock Your ...
Architecture; Art; Cars & Motorcycles; Design; DIY & Crafts; Education; Film, Music & Books; Fitness; Food & Drink; Gardening; Geek; Hair & Beauty; History ...

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