Driving mobile advertising forward: welcoming MoPub to the Flock | Twitter Blogs: "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."
MoPub + Twitter :: MoPub: "MoPub has agreed to be acquired by Twitter. Like MoPub, Twitter has been “mobile first” since their inception, which makes our two companies a natural match."
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