Ads, Technology, Real Time Bidding

The Evolution of Ad Tech | MIT Technology Review: The big promise of real-time bidding in online advertising is increased efficiency, increased effectiveness, and ultimately, increased profits for the advertiser and a tidy sum for the publisher as well. And it’s that promise that has poured so much cash and attention into the ad tech space. “It’s about getting marketers closer to their customers. The ability to give them more information about their audience so they can make more informed decisions, both with regard to when and where they deliver their message, and at what price,” said Edward Montes, CEO of Digilant. Kirk McDonald, President of Pubmatic, added, “It’s not art or science or going from ‘Mad Men’ to ‘Math Men’. It’s about balancing art and science for balanced decisions.” Both Pubmatic and Digilant are players in the complex new system of ad tech companies facilitating RTB. . . (read more at link above)

more news below

No comments:

Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

internet tv - Google News

online video - Google News

digital media - Google News

YouTube Creator Blog

Multimedia Online Video

Alive in the Cloud