Yahoo! says it's no longer a digital media company | ZDNet: " . . . . Yahoo! is trying to get its mojo back and that means rebranding itself as a "technology company." But is it?" Colleen Taylor at Techcrunch, reports that Yahoo! has changed the way it describes itself in its latest 10-K filing with the Securities and Exchange Commission. Yahoo is now labeling itself first and foremost as a “global technology company,” in the place where it used to call itself a “digital media company.” She writes that it's a small change but symbolic. A far better description of Yahoo! would be as a "technology media company." It uses sophisticated media technologies to publish digital content and advertising. What's not "media company" about that? Technology companies develop and sell technologies, such as databases (Oracle), microprocessors (Intel), software as a service (Salesforce.com). What technology can you buy from Yahoo!? Google is a media company and so is AOL, Facebook, Twitter, and hundreds of Silicon Valley companies, too. . . . Even Eric Schmidt, Chairman and former CEO, often refers to Google as a media company. Silicon Valley is a "Media Valley." It's a giant virtual Gutenberg machine made up of powerful media technologies that have replaced the innovation of movable type with that of programmable type -- the extraordinary ability to publish pages of complex content on-the-fly and change them in real-time -- across a massive distribution network that has enabled the end-points to publish back. It's now a two-way Internet, a two-way media Internet. Now it gets really interesting." (read more at link above)
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