Why did Ericsson buy Microsoft's Mediaroom

It's all about changing TV habits--

Q&A: Why Ericsson snagged Microsoft's Mediaroom
Microsoft's fizzled efforts in IPTV is viewed by Swedish telecom equipment maker Ericsson as a bright opportunity. USA TODAY asked Ericsson's senior executive Per Borgklint why the company is so bullish about it acquisition of Microsoft's Mediaroom IPTV ...The manner in which consumers watch television is changing. . We believe we are the right partner for the operators in this new world of changing consumption behaviors. Mediaroom further enhances our portfolio and complements existing components of our portfolio . . . .  (read  more at link above)

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