How to Use Online Video to Enhance your Brand | Business 2 Community: "Understanding your audience using the 7 fascination triggers
One way you can get your audience to connect with your video content is by thinking in terms of the seven fascination triggers. Sally Hogshead has carried out research, the results of which suggest seven triggers which are hardwired into the human brain. She states that once you understand these triggers, you can utilize them to elicit particular responses from an audience.
The seven triggers are:
We all have different primary triggers. Let’s take the example of alarm. To fascinate with alarm you might offer a discount to customers that has a deadline, or offer a free gift for the first X number of purchases. Groupon are the pros of fascinating with alarm. People with alarm as their primary trigger will feel the urgency in this type of marketing and are more likely to respond to it."
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