Advertising--an industry behind the times--
77% of Brands Aren't Using Online Video Advertising | ClickZ: "A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
According to the study, only 23 percent of the brands surveyed were using online video. About 12 percent of brands reported that they were using both online video and national TV advertising. While another 11 percent said they were using online video advertising only.
Kantar Media says that the restaurant and automotive industries were the most likely to use both advertising video platforms in the month of October.
According to the study, 43 percent of the restaurant industry was using both online and national TV video ads. Kantar Media also found that 30 percent of automotive firms were using the two-platform video advertising method.
The study reported that Internet communications and content companies were the most likely to use an online-only method for video advertising. Kantar says that 39 percent of Internet content and communications companies are using online video advertising exclusively. . . . "
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