77% of Brands Aren't Using Online Video Advertising

Advertising--an industry behind the times--

77% of Brands Aren't Using Online Video Advertising | ClickZ: "A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. According to the study, only 23 percent of the brands surveyed were using online video. About 12 percent of brands reported that they were using both online video and national TV advertising. While another 11 percent said they were using online video advertising only. Kantar Media says that the restaurant and automotive industries were the most likely to use both advertising video platforms in the month of October. According to the study, 43 percent of the restaurant industry was using both online and national TV video ads. Kantar Media also found that 30 percent of automotive firms were using the two-platform video advertising method. The study reported that Internet communications and content companies were the most likely to use an online-only method for video advertising. Kantar says that 39 percent of Internet content and communications companies are using online video advertising exclusively. . . . "


more news below



No comments:

Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

internet tv - Google News

online video - Google News

digital media - Google News

YouTube Creator Blog

Multimedia Online Video

Alive in the Cloud

expri.com

expri.net

sobeq.org

sobeq.net

sobeq.com