Microsoft's E3 Media Push Ignores Xbox Achilles' Heel

Microsoft's E3 Media Push Ignores Xbox Achilles' Heel
Windows IT Pro
Seven years into the Xbox 360's life cycle, Microsoft has moved the emphasis of its console from video games to digital media services, bolstering its living room credentials. But for those who would use the Xbox 360 solely as a living room set-top box ...

Windows IT Pro 

Twitter turns to TV ads to drive traffic
Financial Times
By Tim Bradshaw, Digital Media Correspondent Twitter took another step from social networking towards being a more traditional media platform on Sunday, as it aired advertisements for its site on television. Seven short, 15-second ads were aired during ...

Consumers Continue to Extend Brand Engagement Beyond TV
World Screen
TV-only consumers use the brand's media content on TV but don't access it on any other platforms. The digital-only consumers engage with brands on mobile or the Internet but not onTV. The multi-screen category is for consumers who used TV and the ...

WD TV Media Players Deliver The Most Worldwide Entertainment Choices
HEXUS
Western Digital ® (NYSE: WDC), the world's leader in external storage solutions and maker of the popular WD TV ® media player family, yesterday introduced a variety of new entertainment options for the WD TV Live TM and WD TV Live Hub TM media players.

Games4Life project to use search and digital media in new campaign
Equimedia Marketing News
The Department of Health will be using search and digital media as part of a new project to capitalise on the summer's sporting activity to encourage Britons to be healthier. Using TV, digital, press and social media platforms, the Games4Life project ...

Equimedia Marketing News

comScore and CIMM Release Research Paper "How Multi-Screen Consumers Are ...
MarketWatch (press release)
To download a complimentary copy of the report, please visit:www.comscore.com/comScoreCIMM "While TV remains the leading media channel, once TV-centric media brands now engage with their consumers across a variety of digital touchpoints.

Robert Hayes is NBC executive VP, digital media
Indiantelevision.com
MUMBAI: US broadcaster NBC Entertainment has named Robert Hayes to the newly created position of executive VP, digital media. He will report to NBC Entertainment Marketing and Digital president Len Fogge. While making the announcement jointly, ...

Indiantelevision.com

Sixth Annual TV of Tomorrow Show to Take Place in San Francisco, June 12th-13th
MarketWatch (press release)
SAN FRANCISCO, CA, Jun 11, 2012 (MARKETWIRE via COMTEX) -- InteractiveTV Today, [itvt], the most widely read and trusted news source on multiplatform and interactive television, will hold its sixth annual TV of Tomorrow Show (TVOT), at the Yerba Buena ...

TV viewers embracing second and third screens for access to video content
DigitalJournal.com (press release)
COLUMBIA, Md., June 11, 2012 /PRNewswire/ -- A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron ...

The battle for the lounge room
Sydney Morning Herald
Digital media companies expect new product development projects to consider a "three screens" strategy. The three screens being mobile devices (smartphone and tablet), desktop computers and television. The idea being that our attention is regularly ...

Sydney Morning Herald

Online Viewers are Most Engaged, Finds comScore White Paper
StreamingMedia.com
By Troy Dreier A white paper released today from digital measurement company comScore and the Coalition for Innovative Media Measurement (CIMM) found good news for media companies offering both broadcast and online video. According to the research ...

Elinext Helps Businesses Build Streaming TV Channels on Web, Mobile and Smart ...
Albany Times Union
The massive penetration of broadband Internet access and the growing number of smart TVs and mobile devices are setting the stage for a rapid uptake of digital video streaming services. In view of this swiftly evolving market, Elinext Group has today ...

ComScore research shows that multi-screen users are more engaged
Siliconrepublic.com
A report from ComScore and the Coalition for Innovative Media Measurement (CIMM) shows that cross-consumption of TV is growing, and these consumers are spending more time engaging with content. For the white paper 'How Multi-Screen Consumers are ...

Social media TMI may be no LOL matter
Austin News
A survey on digital sharing by Intel found that 9 out of 10 Americans believe that people are sharing too much about themselves online. “The overshare is definitely coming through,” said Anna Post, of the Emily Post Institute.

ABS-CBN launches social media newsroom
ABS CBN News
MANILA, Philippines - ABS-CBN Corp. on Monday launched the ABS-CBN Social MediaNewsroom, which provides the latest news about the company for journalists, bloggers and theonline community. With this effort, ABS-CBN becomes the first Philippine TV ...

DramaFever gets backed by Bertelsmann, AMC & NALA
GigaOM
11, 2012, 4:00am PT No Comments DramaFever, the New York-based onlinevideo service for foreign TV dramas, is adding more high-profile backers to its latest funding round: Bertelsmann Digital Media Investments, cable network AMC and Nala Investments ...

GigaOM

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are ...
Cape Fear Business News
“While TV remains the leading media channel, once TV-centric media brands now engage with their consumers across a variety of digital touchpoints. While this enhances the quality of brand engagement, it also increases the complexity of media planning ...

Internet Ad Revenue Hits $8.4 Billion in 1st Quarter
AdAge.com
Growth in the double-digits is a positive sign for digital-media companies, as they look to bring more offline ad dollars online. But this year's first-quarter total marks slower growth than the industry experienced in the same quarter last year when ...

AdAge.com

D-Link Introduces MovieNite Plus Streaming Media Player Offering Compelling ...
MarketWatch (press release)
MovieNite Plus also transforms the TV into a digital photo album with Picasa, allowing users to share memories in stunning HD quality. In addition, it offers over 130 channels and apps for endless entertainment choices, providing something for ...

Intel To Launch Set Top Box By Year End Big TV Push Coming
SmartHouse
By David Richards & Reuters | Monday | 11/06/2012 Intel who spent last week launching blisteringly fast processors for Ultrabooks in Australia, is now trying to get into the TV business with the Chip Company tipped to launch a TV set top box at the ...

Beyond 'Must See TV'
Forbes
Former NBC exec Warren Littlefield's new book, Top of the Rock: Inside the Rise and Fall of Must See TV, argues that drawing large, diverse live audiences for broadcast TV is impossible today. Harking back to the days of Seinfeld, Frasier and Friends, ...

Survey shows Americans are sharing too much on social media
NECN
(NECN/NBC News: Chris Clackum) - There's something fans of social media are doing that the rest of us find annoying and maybe even offensive, but we don't say anything because it turns out we sometimes do it, too! Faster than you can say Facebook, ...

AMC Networks, Bertelsmann Back New Online Video Platform
World Screen
By Kristin Brzoznowski NEW YORK: The online video platform DramaFever has secured a $6 million round of funding with backing from AMC Networks, Bertelsmann Digital MediaInvestments, and NALA Investments, an investment vehicle of the family that ...

Hiestand: NBC trots out its radio voice
USA TODAY
Surrounded by huge growth in podcasts and other digital sports audio, NBC Sports' latest attempt to expand its brand seems a bit 20th-century: a foray into sports talk radio. Starting in September, NBC and distributor Dial Global will wade in to radio ...

USA TODAY

WWDC to see arrival of app SDK for Apple TV?
IPTV News
Such a release would enable third-party app developers to provide apps for the Apple TVplatform – a set-top box which streams on-demand content from the iTunes store, and deliversdigital media from network-connected devices via AirPlay technology.

Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
MarketWatch (press release)
"Digital media captures consumers' imaginations, and marketers increasingly turn to interactive advertising to successfully speak to their customers," said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.

Report: Apple 'Replacing' UDID; Yandex Targets TV Online ...
By AdExchanger
DMP/DSP Turn is going to take its recent on-air investment which included TV spots in "Mad Men" and "the Pitch," and create a case study about how online and on-air works together - or not. MediaPost's Steve McClellan covers the news, "The ad will also air online ... Forrester's Joanna O'Connell along with Emily Riley and Sarah Takvorian have penned a new research piece titled "Selecting Digital Media Buying Partners." She sings the praises of audience saying, "When making ...
AdExchanger.com: Exchanging Ideas...

Blue Fountain Media Brings its Madison Avenue Digital Expertise to ...
By Gadget Reporter
MarketWatch (press release) Based on Madison Avenue, Blue Fountain Media has become one of the fastest growing companies in America by delivering sophisticated mobile , web design and online marketing projects for some of the ...
Killer Apps TV

AMC And Bertelsmann Back Asian Video Startup DramaFever ...
By Anthony Ha
Now the company has added some big media companies to the round, including AMC Networks and Bertelsmann Digital Media Investments (part of German media giant Bertelsmann AG). The extra money brings the Series B to $6 million and ...
TechCrunch

Digital innovator brings global expertise and strong online media ...
By Will Corry
Peck is the latest digital media expert to join Acxiom's top ranks as part of the company's strategy to become a powerhouse in marketing and data services that profitably serve the largest global markets. In addition to Stirratt, a former Myspace ...
TheMarketingblog

The age of the algorithm is about more than ads | The Media Online
By MediaPost
Much has been written about the advent of the “maths men” in advertising, but with the events of the last two weeks I think it makes sense to talk about the algorithms of social media and how they should be applied to more than just advertising — also applied to content delivery and ... For example, you turn on the TV and the home screen is dynamically generated in a Flipboard-esque appearance, but with sizing and placement of the content and icons based on your social algorithm.
The Media Online

Online Data Leader eXelate to host Modeling eXposed Digital Media
Hawaii News Now - KGMB and KHNLOnline Data Leader eXelate to host Modeling eXposedDigital Media Modeling Summit on June 20th in New York ...
www.hawaiinewsnow.com/.../online-data-leader-exelate-to-hos...

Voice of San Diego launches print magazine | Knight Digital Media ...
The nonprofit news venue Voice of San Diego is no longer digital-only. ... Knight Digital MediaCenter ... and once you do, you can make it available in print and in digital through the MagCloudonline storefront for the cost of production plus ...
www.knightdigitalmediacenter.org/.../20120530_voice_of_sa...

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