Google challenges TV

Google challenges TV
In a blog post, Neal Mohan, Google's vice president, display advertising, suggested the advent of better measurement proved a "key moment" for TV in the 1950s. Digital media, by contrast, has always been "incredibly measurable.

CW Network's Rush to Web Rankles Some TV Stations
Wall Street Journal
By SAM SCHECHNER and CHRISTOPHER S. STEWART When "Vampire Diaries" made its debut on the CW network nearly three years ago, Brie Bagwell watched it regularly on her TV. This year, she still watches but checks it out for free online.

At 25, maverick Fox TV enjoys hits, faces challenges
owned network a new set of rivals on still-expanding cable TV and the internet. "When this network started, no-one thought a fourth US network was even possible. I think we were laughed at in the beginning," Mike Darnell, Fox's head of alternative ...

NHK WORLD TV Launches in New York City
MarketWatch (press release)
NHK WORLD TV is available as digital broadcast through a dedicated, over the air channel on Regional News Network (WRNN -- Channel 48.5), which can be seen by six million households in the New York City area.(1) The network will also be available in HD ...

Handling Digital Ads Harder Than It Has To Be
TV News Check
Michael Shimkin, senior accounting analyst within the controller's department at ESPN, says there are also far more “hands stirring the pot” than many of us had originally envisioned whendigital media first became a reality. Shimkin, whose career in ...

Social media frenzy over shark attack
By Kathryn McConnachie, Digital Media Editor at ITWeb. South Africans have taken to social networks to voice their concern over the role documentary makers played in attracting sharks to the shore. Thursday's shark attack near Kogel Bay, in Cape Town, ...


(Video) Kit Digital Introduces Social TV Platform at NAB
Huffington Post
LAS VEGAS -- Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week. We spoke with Alex Blum, COO, about the new social functionality and other ...

$100m cost of TV supremacy
Adelaide Now
TV networks are raising the stakes, spending "tens of millions" on big-budget programming aimed at keeping viewers switched on. In the age of competing digital media, commercial networks are engaging in their fiercest battle yet.

TOM HOFFARTH on the MEDIA: Streaming video will be bridge to London Olympics
Los Angeles Daily News
By Tom Hoffarth, Staff Columnist Video may have killed the radio star, but video streaming has yet to cannibalize the sports TV viewer, no matter how massive their appetite for live servings. Fact is,the opposite seems tobe holding true.

AdSafe to integrate media data into Nielsen Online Campaign Ratings
Radio & Television Business Report
By Carl Marcucci on Apr, 20 2012 with Comments 0 Nielsen and AdSafe Media will integrate AdSafe's ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings. Nielsen will use AdSafe technology to assist ...

Radio & Television Business Report

Social Media Camp Drives Digital Technology With Intertainment Media ...
MarketWatch (press release)
Participants are encouraged to apply online at . Intertainment Media will short list up to 10 entrants who will be invited to showcase their product at Social Media Camp.

Sony Set to Launch Nasne: What You Need to Know About the New Digital MediaHub
Mobile & Apps
The device, called Nasne, is a networked recorder cum digital media storage device. Nasne is a successor to Sony Torne, which is an external TV tuner available in Japan for Playstation gaming consoles. In Europe, the company provides another TV tuner ...
Mobile & Apps

New digital media service launched for AIDS awareness
Net - A new digital media service will foster the global collaboration of physicians and help them to share the latest advances in AIDS and other virus research, according to its Canadian promoters. AFP reports that the new bilingual French and English ...

ANBL restructures TV deal, eyes internet
Ten will retain the right to show Breakers home games on Australian free-to-air TV but the league is able to offer those games to other digital media including pay TV. All other games each round are now available to any non-free-to-air broadcaster with ...

FCC about to require TV stations to put public records online
“It seems almost a fait accompli,” Mike Cavender, Executive Director of the Radio, TelevisionDigital News Association, said in a telephone interview. “We're going to need to see the way the final regulations come down and the specifics behind them, ...

Birds Eye promotes Birds Eye Viola! through digital media efforts
Drug Store News
"Digital media is an extremely relevant and efficient medium to reach our consumers, because it's where our consumers spend their time to shop and interact with brands," Birds Eye Voila! senior brand manager Kristen Thompson said.

New Manhattan Research Report Benchmarks Digital Health Adoption for Key ...
EON: Enhanced Online News (press release)
NEW YORK--(EON: Enhanced Online News)--With 173 million US adults using the Internet for health – and 116 million online specifically for prescription drug or pharmaceutical company resources, healthcare marketers are increasingly focusing on digital ...

Seven's CEO Sean King discusses the upside to the downturn at WAN-IFRA Digital...
PR Web (press release)
Sean King, CEO of award-winning multi-platform content agency Seven, spoke at the WAN-IFRA Digital Media Europe 2012 this week, highlighting how the pressures on budgets means big business for publishers as brands look for innovative and cost-effective ...

PR Web (press release)

Hulu Unveils Four Originals, Including Seth Meyers' 'The Awesomes' (blog)
"We want you to think of us as a cable-TV network, or a slice of the prime time," said sales chief JP Colaco. And so digital media's attempt to take ad dollars out of TV's upfront season started today with the online-video player most directly ...

What Is the Future of PR? Find Out at Mashable Connect
Public relations is rapidly changing to keep up with the rapid pace of social media. PR is no longer a siloed function or an afterthought; smart organizations are using new PR tactics to grow their businesses, better connect with users and increase ...

The evolution of a couch potato: How TV and viewers are changing
Hindustan Times
Like most mediums of entertainment, television has come a long way - from analog broadcasts to digital cable networks to Netflix to media devices. The future of TV will be based on experiences to engage, entertain, and activate viewers stemming from ...

Hindustan Times

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars
Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which purports to group digital television viewers into GRP-like collections of unique ad-watching users. The team-up makes sense, perhaps moreso ...


Hulu kicks off upfront push for piece of $72B-plus TV ad market
So the timing was right for Hulu to kick off a series of presentations by digital companies to Madison Avenue — the so called digital upfronts. These presentations, which run through May 2, are intended to pry away ad dollars from traditional TV ...

The first rule of tweeting about clients: don't be careless
The openness of social media relaxes many users, but it is important to be mindful of professional commitments even on personal channels, says Rob Longert, senior digital mediastrategist at M Booth. “It's much like being a politician,” he explains.

Why Doesn't International TV Use the Internet More?
Comic Book Resources
But that particularly personal problem does highlight a wider question that I've been wondering about: Why don't international broadcasters use the internet to their advantage more? My wife, you see, is a keen gardener. Moreso, she's a keen reader of ...

Comic Book Resources

iiNet wins copyright case against TV firms
Sydney Morning Herald
Internet service provider iiNet has welcomed a High Court decision to dismiss an appeal by the world's largest film and television companies, saying it proves it never supported unauthorised downloading. A group of 34 international and Australian ...

NHK World TV Launches in NY Today
NY Convergence
NHK World TV, a 24-hour English language TV news channel produced by NHK, Japan's sole public, independent broadcasting corporation, is now available for the first time to over seven million TV viewers in the NY area, TV NewsCheck reports.

Cartoon Network takes its on-air broadcast to ... - Digital Media Wire
By Chris Marlowe
The network consistently ranks as top for boys 6-11, a demographic that indicates how universal mobile, online and over-the-top television viewing is becoming. Stuart Snyder, president and chief operating officer, Turner Broadcasting's Animation, Young Adults & Kids Media, said the initiative was part of parent company Time Warner's commitment to its TV Everywhere strategy while speaking at Cartoon Network's advertising upfront this morning in Los Angeles. “Soon, viewers will be ...
Digital Media Wire | connecting...

Comments Smoke Signals - Smoke Signals « Tribal DDB
By admin
We've scoured the net to bring you the hottest stories in the digital, media, and marketing space. Have any thoughts on ... It can start with or reach across websites, email, social media, mobile devices, print media, TV and more. It just involves ...
Tribal DDB

Battle for the internet – how does UK copyright law ... - Liberate Media
By Lloyd Gofton
... has been fascinating so far. It has covered a wide range of subjects from states stifling dissent to the new cyberwar front line, and focuses on the challenges facing the dream of an open internet. ... Online PR and social media agency - Liberate Media. ... This is especially true of those that have grown up as part of the digital media generation, where sharing files is natural and its legality simply doesn't come into the equation. Although the Hargreaves ...
Online PR and social media agency...

CCMA career workshop schedule | California College Media ...
By admin
10:50 a.m. – 11:50 a.m.: Building your brand. A panel discussion on how to build your most important asset – YOU – through social media, online portfolios, blogs and more. Panelists: Alice Walton, publisher and editor of; ...
California College Media Association

How Social Media Impacted the Pulitzers | MSLGROUP BLOG
By Preethi J
With Pulitzer prizes being awarded to MSLGROUP India's Jaideep Shergill shares his insights on how news organisations are adapting to social media. ... Last November, the Pulitzer committee took a digital leap, announcing that applications could only be submitted online and all news packages would be reviewed digitally for the first time ever. Consequently, the ...Possibly. Journalists are looking to get their stories out there – through newspapers, TV, theinternet, the mobile, etc.

Digital Media - Entertainment Today is Online - BuddeComm ...
Synopsis. Today around a third of the global population is online and many internet users are logging on for purely entertainment purposes. From updating ...

Online Digital Media Shop
The online subscription gives consumers access to 90000 titles, including movies , games & TVshows. These titles are added to your personal queue, and when ...

SMC Appoints Noback VP Interactive, Digital Media | Animation ...
... Smith Noback to the new post of Vice President, Interactive & Digital Media. ... a new division to manage online and social media strategies for its brands.

Xite Network Delivers Broadcast Television Programming with AJA ...
DMN Newswire--2012-4-12-- Amsterdam-based broadcaster Xite delivers music programming and video on-demand via cable and IPTV networks throughout ...

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