Digital Content NewFronts a bid for dollars

NewFronts Make Bids for Big Marketing Dollars - "Last week marked the start of what is being called the Digital Content NewFronts, as new and new-ish faces like AOL, Google (with sibling YouTube), Hulu, Microsoft, Vevo and Yahoo schedule events amid those being held by regular upfront participants like E!, MTV, Oxygen, Scripps Networks Interactive and Syfy. The goal of the NewFronts, or new upfronts, is to encourage marketers and agencies to spend more money on digital ads, either by increasing budgets or shifting to online media some of the estimated $70 billion a year that is spent on television commercials. Ad spending for online video has been growing strongly, but still totals, by most estimates, less than $2 billion a year. Initially, the point of having a NewFront was “to beat a drum for change,” Mark Beeching, worldwide chief creative and strategy officer at Digitas, a digital agency owned by the Publicis Groupe, said at the Digitas NewFront on Thursday. “Now, it’s servicing a need.” The impetus has shifted from “looking for best practices,” he added, to “looking for opportunities.”" 

Perform to put sport channels on Facebook -
People are spending so much time on Facebook now that some of their external web usage may be falling,” Mr Slipper said. “You don’t want to be a destination portal outside of the Facebook environment, you want to be both outside and within to capture as much usage as possible.”

Ostrow: Why wait? Movies, TV shows are now available early and everywhere
Denver Post
In fact, Poltrack announced, the value (to advertisers) of the online viewer is now surpassing that of the live-TV viewer. "This is a significant tipping point." Getting folks to pay actual dollars for online content remains tricky.

Sports on the TV, radio
Columbus Dispatch
It is a remarkably thankless job, and in this era of digital media, digital connectivity, there's all sorts of stuff out there that doesn't bear any relation to reality. The fact of the matter is, we have an environemnt now where we continue to be a ...

Most Professionals Access Tech News Online
The Holmes Report
Online media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, a global PR network, in association with Reading-based member firm ...

Digitization Scheme to Boost Digital Broadcasting Market in India, Finds ... (press release)
The report then narrows down to illustrate the different segments of media that requires digitalbroadcasting technology for its transmission. The report speaks about five distinct components that use digital content and are namely Digital Cable TV, ...

Apple Eyeing Epix for Streaming Content, New TV Device Soon?
by Max Eddy | 11:00 am, April 29th, 2012 Though it has long been called a “hobby” project, interest in the Apple TV digital set top box may be ramping up in Cupertino. Apparently Apple has been talking with the movie channel and streaming content ...

Apps may replace the TV remote
Boston Globe
Already, apps for Hulu Plus, Netflix, and Walmart's Vudu rental service, among others, are built into Internet-enabled televisions. Devices like Microsoft's Xbox 360 and the streaming video player Roku let viewers watch apps that mimic channels.

Optus shuts down TV Now service following possible legal action
The Spy Report
"[Optus'] purpose in providing its service — and, hence in making copies of programmes for subscribers — is to derive such market advantage in the digital TVindustry as its commercial exploitation can provide." The judges found there was "nothing in ...

The Spy Report

Watching sports online: How each league's streaming options stack up
My house has long objected to cable television, instead focusing on Netflix and other streaming media. That means the NBA Playoffs, which will air mostly on cable stations, are out of reach for us. You might assume that the NBA markets a product to ...

Aneesoft Updated Total Media Converter with Full 1080P Support
San Francisco Chronicle (press release)
The new update support to output 1080p videos for new iPad 3 and Apple TV 3. (PRWEB) April 28, 2012 Aneesoft Co., Ltd. a leading developer of multimedia-processing software, launched a new version of its flagship products Aneesoft Total Media Converter ...

FA extends TV rights deal with Advisers Media
Rapid tv news
The English Football Association has renewed its exclusive broadcast and digital media rights partnership covering Central Asia and Central and Eastern Europe with the UK-based agency Advisers Media International. The existing contract, established in ...

Cable TV penetration in PH among lowest in Asia-Pacific (blog)
MANILA, Philippines—Cable television penetration in the Philippines remains one of the lowest in Asia-Pacific as most Filipino households, finding cable TV rates too high, cling to free-to-air broadcasts. SkyCable Corp. the country's leading cable TV ...

TV or not TV
Jamaica Observer
So the following quote would be more appropriate if Shakespeare were to watch TV. See, he could very well be referring to television, that source of entertainment that has taken over our lives, bringing us so much pleasure and indeed some pain, ...

Nilesat opts for Cisco broadcast platform
Rapid tv news
The new digital contribution system between Nilesat's head end and the site of state broadcaster, the Egyptian Radio and Television Union (ERTU), now carries 32 TV channels and 40 radio stations, to be broadcast across the Middle East via satellite.

CA Media takes 49% stake in Endemol India
Rapid tv news
CA Media, the Asian investment arm of the Chernin Group, is to acquire almost half of TVproduction house Endemol India, in what is being termed a strategic investment to grow the company into a cross platform, pan-India content producer.

Milwaukee-area companies selling social media strategies
Milwaukee Journal Sentinel
D'Attilio said that while the use of social media to build customer engagement has been a somewhat slow process for Milwaukee companies to adopt, many are starting to get up to speed. By Marissa Evans of the Journal Sentinel The message Michelle ...

GroundFloor Launches Digital Practice
The Holmes Report
DENVER—GroundFloor Media, a Denver-based agency with a focus on strategic communications, social media, crisis communication and reputation management, has launched a digital strategy division under the leadership of senior directors Stu Swineford, ...

iPhone 5 Features: Apple Introduces NFC Patent For iTunes Gift-Giving [PICTURES]
International Business Times
Apple believes it has a solution to this issue: A gift-giving platform where users have a standardized way for sending and receiving media files from a provider (iTunes) between multiple electronic devices (iPhones, iPads and iPod Touch devices).

International Business Times

Social media is not just about being fashionable
Khaleej Times
Murdoch University, Dubai, recently organised the Lunchbox Panel debates to answer crucial questions about the marketing benefits of social media. The event, in collaboration with Khaleej Times, celebrated the achievements of successful women in the ...

Local educators wary of 'double-edged sword' of social media
Gainesville Times
By Lee Johnson But the lines between the professional world and the personal world of social media can get blurred. It's an issue of special concern to teachers, where social media has been the catalyst to the end of some ...

Bin Laden's Death Brought 9/11 'Closure'
KHBS-KHOG Northwest Arkansas
Speculation was rampant, especially online and on social media. What was so important that it couldn't wait until morning? By the time Obama finally spoke at 11:30 pm, the world already knew the news: "The United States has conducted an operation that ...

CBeebies turns 10: Meet the visionaries responsible for Tinky Winky, Iggle ...
The Independent
Before the boy was born, we'd never really sat down to have the "How much TV should we let him watch?" conversation. In the too-much-Information Age he'd been thrown into, television seemed the least of our neurotic, new-middle-class-parent concerns.

Developing a demand for digital savvy workers
Herald and News
The company has added more than 100 employees in the last two years targeting a more digitalmarketplace. When she's hiring, Bader Rutter recruitment director Megan Rouleau said she looks for people with experience using social media strategy or ...

Digital Privacy Under Attack
KFBB NewsChannel 5
Online shopping, surfing, social media and credit cards capture your personal data...and at the MSU College of Technology in Great Falls today, people learned how they can keep their privacy in the digital age. “The average citizen has over 5000 pieces ...

Demand Media calls off talks to go private: report
The Boston-based private-equity firm had reportedly planned to purchase Demand Media(NYSE:DMD) for $1.2 billion, nearly double the online content and social-media company's $605 million market cap on Friday, when shares closed up 3.7% at $7.25.

What James and Rupert Murdoch really wanted to do with BSkyB
By James Quinn, and Richard Blackden Murdoch, then chief executive of News Corp Europe and Asia, focused on his plans to make BSkyB, in which it already controlled a 39.14pc stake, a “world leader” at the “epicentre of digital journalism”.

In big trouble? Better call a 'fixer'
Minneapolis Star Tribune
Crisis counselors help clean up clients' tainted images, which have gotten more challenging since social media offered instant global access to embarrassments. Crisis management expert Jon Austin says his idol is Mr. Wolf, the "cleaner" played by Harvey ...

Worldwide Radio Summit's Saturday Sessions: Building Community, Thinking ...
All Access Music Group
LINDY discussed how the return-on-investment of social media can't be quantified but that no other marketing can be quantified, either, relating anecdotal evidence to show that social marketing has a cumulative effect on audience size; BURNS agreed ...

House Republicans begin fight for new media followers
Red and Black
By NICHOLAS WATSON on April 29, 2012 The House Republican Conference has begun their third annual New Media Challenge, a competition for representatives to branch out to their constituents across the web. The competition has 96 members duking it out ...

Using Social Media to Market and Brand Your Medical Practice ...
By Marie Ennis O'Connor
As the Internet has become the medium of choice for researching health information, social media has become an important part of how your medical practice gets found online. ... Howard Luks, MD, an orthopedic surgeon in Hawthorne, N.Y., who consults on digital media and medicine issues, champions healthcare social media and is unequivocal in his assertion that “to ignore the intersection between healthcare and social media is to potentially igonor our own relevance as a ...
HealthWorks Collective - The...

Social Media Marketing Orlando – - Information GuerrillaInformation ...
By admin
A growing number of businesses and organizations of all sizes are searching for ways to tap the power of social media, such as Facebook and Twitter, which millions of people now use to stay connected online. Experts say companies' need ... And it's not just young people who are drawn to it: The number of Internet users ages 55 to 64 on Facebook has grown 88 percent in the past year, according to a study by the Pew Center's Internet and American Life Project. Some major brands ...
Information Guerrilla

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