Bitcoin Itself May Live or Die, but Cryptocurrencies Will Live On | MIT Technology Review: ".... what of the enormous revenue-generating engine of online advertising? Advertisers pay to reach highly valued online audiences; they use a variety of technologies, many surprisingly ineffective, to find these individuals. Could cryptocurrencies help? Smith asks us to consider the following scenario: imagine a brand like Dunkin’ Donuts that wanted to create a loyalty program. Now imagine that brand creating its own currency: DunkinDollars. Finally, imagine an online advertising campaign where people who clicked on an advertisement would be given the virtual coins. Small amounts of money might be distributed without friction. If large brands could create their own currencies and allow individuals to participate in this marketplace, they could create consumers who were truly invested, in every sense.
The entire web of advertising would suddenly become a more interesting place. Before, the ads seemed to hunt you, but now you would have reason to hunt for ads. The coins you earned could then be exchanged for branded goods...." (read more at link above)
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