YouTube, TV, No More Sweetheart Ad Deals

YouTube to TV: No More 'Sweetheart' Ad Deals for You! | Digital - Advertising Age: "Once, YouTube begged the TV networks to put their content on YouTube and lured them with ad splits much more favorable than amateur or web-only content. But that's about to change. As contracts come up for renewal, YouTube is treating Hollywood the same as online video producers, with 45% of ad revenues going to YouTube, meaning CBS or Warner Bros. would get the same terms as, say, Machinima or AwesomnessTV. YouTube plans to have transitioned all partners to the new split by January, said sources close to the talks. The transition ends what the online video world referred to as "sweetheart deals," where producers of TV and film would keep up to 70% of ad revenues, similar to the networks' deals with distributors like Hulu. . . ."

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