Netflix's War on Mass Culture | New Republic: "Netflix believes it has a powerful factor in its favor as it tries to change viewers’ habits. “Human beings like control,” says Sarandos. “To make all of America do the same thing at the same time is enormously inefficient, ridiculously expensive, and most of the time, not a very satisfying experience.” There is a freedom achieved when your options extend beyond that night’s offerings and the limited selection of past episodes that networks make available on demand. Specifically, it’s the freedom to only watch television you really enjoy."
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