Google eyes big change in online tracking for ads: ""We believe that technological enhancements can improve users' security while ensuring the web remains economically viable. We and others have a number of concepts in this area, but they're all at very early stages," a Google spokesman said. He declined to comment further.
Google's move will be closely watched by the ad industry because the company is not only the leader in online advertising, its Chrome browser is now the world's most popular, having surged ahead of Microsoft's Internet Explorer, Mozilla's Firefox and Apple's Safari in recent years."
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