Advertisers, Internet, Advertising

The Internet’s next victim: Advertising - " . . . . In theory, the app-centric mobile world offers a much friendlier, more controllable environment for advertisers. In the constant techno dialectic playing out between advertisers and ad-blockers, the more constrained environment of smartphones and tablets offers some hope that advertisers can regain ground lost to the ad-blockers. But their advantage is hardly clear-cut: It’s also a lot harder to advertise on the smallest screens. Google may be willing to pay to participate in Adblock Plus’s Acceptable Ads program, but its real feeling about ad-blockers was made clear in March, when the company banned Adblock Plus from the Google Play store. Oh, and you can’t find Adblock Plus in Apple’s App Store either. Which raises the question: Who is really hijacking the Internet? Anti-ad technologies, or the smartphone?" (read more at link above)

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