Press Publish 4: Trei Brundrett on how Vox Media has built a web-native media company with editorial ambition » Nieman Journalism Lab: "Vox is the publisher of the sports site SB Nation, the tech site The Verge, and video game site Polygon, and it’s one of my very favorite online media companies. I love that they’re ambitious on content — building a quality mix of short and long, user-generated and pro-generated, aggregated and original — and that they’re ambitious on technology. And they make money. To me, Vox feels like one of a very few online media companies that is both native to the web and invested in some traditional values about quality. They’re worth watching, even if you have no interest at all in sports, tech, or video games."
Google to announce paid YouTube subscriptions at $1-5 a month | Geek Pick | Geek.com: "If you take a look at regularly produced content on YouTube in the past few months, like Felicia Day and Will Wheaton’s Geek and Sundry or the made-for-YouTube series H+, it’s entirely possible to fill your subscription bar with multiple hours a week of great original content. Maybe not quite enough to watch YouTube in the same way you watch cable television, depending on your preferences, but there’s been a significant boost in quality all the same. This isn’t by accident, Google has been working hard with content creators to help them form several channels of great unique material that can only be found on YouTube. Ad revenue from a healthy YouTube channel can be enough to keep an operation of 2-3 people happy, but these new channels are significantly larger scale operations with budgets that can only be reached with the help of some guaranteed monthly cash. To help keep the quality of this new content trending upwards, Google plans to offer certain channels the ability to charge a monthly fee for their content."
BrightRoll passes Google in video ads - SFGate: "About 5 percent of large television advertisers' media budgets are going into Web videos, and the percentage is higher for industries such as cars, according to Tod Sacerdoti, chief executive officer of BrightRoll. Video will account for 14.5 percent of all U.S. digital-ad revenue in 2016, up from 7.9 percent last year, according to eMarketer Inc. "Online video is finally at the scale that's big enough for national advertisers," said Sacerdoti, previously an executive at online address-book provider Plaxo Inc. "It's large enough to matter." Co-founded in 2006 by Sacerdoti, BrightRoll has also partnered with Veenome in Arlington, Va., which helps advertisers find content and track campaigns. Veenome is just one of several video-ad technology startups - including Eyeviewdigital and Brainient - that received venture funding in the past year."
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