Google’s changes to mobile advertising could fix company’s major problem - The Washington Post: "There are a couple of reasons that mobile advertising is such a challenge. First, it’s hard to deliver a good, but not intrusive, ad on a smaller screen. Second, it has traditionally been difficult to get a mobile ad campaign going. In the past, Google’s AdWords program has required companies to submit separate campaigns for different devices, locations and times — a labor-intensive process that often results in companies running hundreds of simultaneous, similar campaigns. With the changes, however, advertisers will be able to control several branches of a single campaign, with options to control customized mobile and desktop ads for different locations and times from a single place."
Google to buy marketing services company for $125 million | Reuters: "Channel Intelligence helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local stores. ICG said it will get $60.5 million for its stake in Channel Intelligence. The transaction is expected to be completed in the first quarter of 2013."
Yahoo reveals 'non-exclusive' ads deal with Google | ZDNet: " . . . However, there was no mention of Yahoo's advertising relationship with Microsoft. Yahoo didn't provide a ton of additional details, but here's a snippet with a little more of the nitty-gritty from today's blog post announcing the agreement:
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful. For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.more news below