HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen | Beet.TV: "... “We are early movers in the technical industry; our users are very tech-savvy,” Jon Andreas Larssen, technology manager at production company Smartcom:TV, says of the region. “It’s important to them that mobiles and tablets work well – video, no matter what device you’re watching on.” Larssen, whose company makes webcasts for investor relations and other events, says HTML5-based video can cater to this demand particularly well. Smartcom:TV has used Brightcove for its delivery for the last couple of years...."
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Showing posts with label tablets. Show all posts
Showing posts with label tablets. Show all posts
ABC live streaming app for tablets and smartphones
When old TV media break free of the cable/satellite stranglehold?
NYT: ABC crafting live streaming app for tablets, phones: "According to unidentified sources speaking with The New York Times' media desk, ABC is currently working on a mobile application to bring its broadcast programming to mobiles and tablets. Unlike CBS' offering, which offers a select choice of programs 24 hours after airing on broadcast TV via its mobile app, ABC's is said to sync up with existing cable and satellite providers to provide live TV on-the-go -- a first in the television industry. Beyond just offering cable and satellite customers a way to extend their viewing options, the app is said to potentially extend the reach of ABC's ad network at a crucial moment when traditional broadcast network ad revenues are being threatened by other mediums taking a piece of the pie."
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NYT: ABC crafting live streaming app for tablets, phones: "According to unidentified sources speaking with The New York Times' media desk, ABC is currently working on a mobile application to bring its broadcast programming to mobiles and tablets. Unlike CBS' offering, which offers a select choice of programs 24 hours after airing on broadcast TV via its mobile app, ABC's is said to sync up with existing cable and satellite providers to provide live TV on-the-go -- a first in the television industry. Beyond just offering cable and satellite customers a way to extend their viewing options, the app is said to potentially extend the reach of ABC's ad network at a crucial moment when traditional broadcast network ad revenues are being threatened by other mediums taking a piece of the pie."
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The State of Online Video in 2012 and Trends for 2013
Infographic: The State of Online Video in 2012 and Trends for 2013 | Yahoo! Advertising Solutions - Yahoo!: "Video is a major attraction on mobile devices: 50% of tablet users and 20% of smartphone users watch video content.
Looking ahead, the video ad forecast calls for continued mega-growth, and personalization is the hottest trend for 2013. Marketers will leverage personalized video content to educate consumers, build brand loyalty, and increase engagement through greater interactivity. . . . "
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