Online Video Marketing - How to beat the noise

This video was produced by Neil Davidson of http://www.mywebpresenters.com who are a leading video production company. As any marketer in a competitive field knows; in order to stand out from the crowd you need to do things differently. I covered this in my last video blog in relation to the actual production of your video content. In this video I am going to discuss a simple techniques to help you gain visibility through online video marketing. Firstly we will look at using YouTube and your blog to get search engine traffic through video. All major search engines have been incredibly proactive in their efforts to improve the quality of the experience for their users -- therefore having good content on your website is of utmost importance. Having a series of video blogs is one of the easier ways to achieve this. Here is the step by step process: First; Write down the ten most common problems/concerns/issues that your customers come to you with. Now, film yourself answering these questions -- you just need a camera on a tripod and you against a blank white wall or sheet -- you could even use screencast videos of you explaining how to solve a problem visually. Next, Edit the video into ten separate videos so that you are answering a single question with each video, and ensure that there is a clear call to action at the end of each video. Then, Put all 10 videos onto your Youtube channel, making sure that you give the videos a clear and descriptive title and that you fill in the description box with a very detailed description of what you cover in the video -- this helps your video to get traffic both from within Youtube and from the wider web. Then add a closed caption subtitle file to the video which also helps it to get found. Add a link to your website in the first paragraph of the description so that viewers of the video on Youtube can find your website easily. You are now done on the YouTube set up -- now onto your website: Firstly; Create a blog post for each video and embed the video from Youtube onto your web page. Then; As search engines need textual content to understand your video you will need to write a textual description around the video on your blog; make sure that it is well written and covers everything that the content of the video covers. Make sure that you have social sharing buttons on your blog post pages so that visitors can share your content with their social networks. You now have 10 videos on Youtube and 10 videos on your blog -- all capable of pulling in web traffic from search engines. As video content is still nowhere near as prolific on the web as textual content your blogs have a much greater chance of ranking for the search terms relating to your business than competitors plain textual blog posts. Why not take a look at our other blogs and video blogs to learn more about video production for the web: http://www.mywebpresenters.com/articles/ Find out how we make better corporate videos: http://www.mywebpresenters.com/corporate-videos.php

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GigaOM

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GigaOM

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Hindustan Times
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USA TODAY
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Adobe's big bet on digital media and marketing

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The Australian
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As Viewing Habits Change, Political Ads Switch Screens

As Viewing Habits Change, Political Ads Switch Screens
New York Times
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MarketWatch (press release)
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Bloomberg
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Bloomberg

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Daily Beast
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Daily Beast

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MarketWatch (press release)
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Hindustan Times
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Daijiworld.com
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TIME
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TIME

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Internet Advertising Studies Show Candidates Using Social Media to Influence ...
NewsLI
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Remote Control: ICA show examines TV's influence on art
BBC News
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BBC News

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New website provides digital media resources for early learning ...
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National Center for Family Literacy

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MIPBlog

Students Prefer Online News, Studies Show – The Arkansas Traveler
By Jannee Sullivan
Studies show that more people, and especially young people, are turning to digital media andonline sources to keep up with news. While UA students have access - The Arkansas Traveler.... While UA students may be more apt to read newspapers, advertising for TV news and Internetnews sites overwhelmingly outweighed newspaper advertising, a trend that has been noticeable for some years, according to the State of the Media. The State of the Media report found that not only do ...
The Arkansas Traveler

5 Keys of a Successful Social Media Promotion - Media News
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Gridlock: Can Our System Address America's Big Problems?: New ...
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As we have discussed in class recently, the evolution of digital media and marketing techniques have changed the face of election campaigns, and they might even make it easier for minority parties to build a broader base of support. ... According to a recent New York Times article, campaign strategists have struggled to contact voters, as many more Americans are no longer watching TV ads and instead watching shows and movies online, making the once-popular TVad format a less ...
Gridlock: Can Our System Address...

Word of Mouth and brand advocacy in OXO TV advert | 1000heads ...
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... it comes in the super-traditional form of a TV ad. The ad itself tells the story of OXO's new product (Squeezy Stock) through a conversation: an online video call between a father and son.... It's an interesting mash-up of social, traditional and digital media. This is a welcome reminder that Word of Mouth ... Firstly brands shouldn't become so fixated on social media that they forget they have an opportunity to be part of peoples' real life conversations. And secondly, traditional and social ...
1000heads: The Word of Mouth People

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Next Generation Communications

Internet Broadcasting Introduces ibPublish 2, A Digital Publishing ...
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The Atom CE5300 media chip, announced on Tuesday, will allow users to watch broadcasts, ... ID Digital Media Targets Film and TV Production mediacaster ...
www.expri.org/.../social-tvs-evolution-new-era-of-content.htm...

How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & Marketing Summit | Croke Park

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Hispanic Marketing and Media Predictions for 2012

Analysis: Our 12 Hispanic Marketing and Media Predictions for 2012
Portada Magazine
Within digital media Hispanic online video advertising will be growing the most. The rationale is very compelling: Hispanics watch more video online than their general market counterparts. Content providers will be working hard to increase their online ...

Portada Magazine

CMO Predictions for 2012 -- Part 1: Dominos, Motorola, Progressive, RadioShack ...
Forbes
We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be ...

Forbes

Digital Media Trends:Gaming Keeps Gaining Among Women
Media Newsline
Tweet Women gamers now outnumber men who play games—and they're not sticking to just games of the “female-centric” casual and social variety. A 2011 study by market research firm Interpret LLC, for example, showed console use among female gamers had ...

Nook spinoff could be next chapter for Barnes & Noble | Digital Media - CNET News: "Barnes & Noble said it is exploring a spinoff of its Nook e-reader unit so it can continue to scale the business. In a statement, Barnes & Noble said that it is looking to “unlock” the value of the Nook unit. That’s shorthand to acknowledge that the brick and mortar retail unit overshadows Barnes & Noble’s digital content business. The move may also mean that Barnes & Noble doesn’t have the resources to scale the Nook business."

Digital media professor gives students real-world experiences through ...
Watching the Watchers.org
As Michael began to tinker around with Wikipedia more and more, he started to think of ways to incorporate it into his coursework for his History of Design and Digital Media course at the College of Staten Island. "Traditionally for term papers, ...

Remark Media Announces Completion of Name Change and New Executive Management Team
MarketWatch (press release)
"From the engaging remarks of social media participants, to remarkable content, to producing digital media experiences that make their mark through superior technology capabilities and enhanced content architecture, the name Remark Media embodies the ...

Family Focus: Tell a Story with Digital Media
East Orlando Sun
“Family Focus: Tell a Story with Digital Media” is at 10:30 am Saturday, Jan. 7 at the Alafaya Branch of the Orange County Public Library, 12000 E. Colonial Drive, Orlando. Use a collection ofdigital media such as photos, narration and music to create ...

Universal Electronics to Present at the 14th Annual Needham Company Growth ...
EON: Enhanced Online News (press release)
UEI designs, develops, and delivers innovative solutions that enable consumers to control entertainment devices, digital media, and home systems. The company's broad portfolio of patented technologies and database of infrared control software have been ...

Alloy Digital Acquires Generate, Forming First of Its Kind, Multi-Platform ...
MarketWatch (press release)
Generate's prolific studio division, overseen by Aronson, has produced entertainment and branded content across traditional and digital media platforms, including multiple TV specials and series for basic and pay cable, as well as original online ...

What we can learn about the future from Muswell Hill...
The Guardian (blog)
The formation of hyperlocal news sites appears to be going into hyperdrive in north London's Muswell Hill. In the last couple of months a raft of rival sites have emerged to serve the area. Tom O'Brien, founder of one them, said: "It feels like an ...

Zenverge and PacketVideo Partner to Provide the First Hardware Media ...
Sacramento Bee
5, 2012 -- /PRNewswire/ -- Zenverge, a leading developer of advanced digital media ICs and PacketVideo Corporation, a leading provider of interactive media solutions and apps announced today that they will be strategically partnering to bring ...

MDC Partners Acquires Leading Media Firm RJ Palmer
MarketWatch (press release)
The firm provides strategic insights, TV, print, out-of-home, radio and digital media planning and buying, as well as branded entertainment and corporate barter to clients. In 2008, the company formed Trade X Media to provide corporate bartering ...

Viral marketer Unruly raises $25m
Financial Times
By Tim Bradshaw, Digital Media Correspondent Unruly, an online video marketing company that has helped to propel viral hits such as the Evian roller-skating babies and T-Mobile's royal wedding spoof to millions of views, has raised $25m (£16m) in ...

DMG Strengthens Advisory Board of Governors with Appointment of iProspect CEO ...
MarketWatch (press release)
Since its inception in 2009, the Board of Governors has been an essential part of the overall digital media ecosystem, guiding their events to become the go-to-place for marketers to learn and cultivate business strategies in the evolving digital world ...

Media Agency Digital Coordinator – North Sydney
MuMbrella
This is a fantastic opportunity to start your career in Digital Media. The 'Digital Coordinator' position is an apprenticeship type role that brings an immense amount of responsibility and is a critical element in the implementation of digital ...

Blend of Online & Offline Tactics Inspire Toy Shopping [STUDY]
Search Engine Watch
by ClickZ, January 5, 2012 Comments Digital media continued to grow in importance for shoppers researching toys this holiday season, but advertisers could do much more to help them out, according to a study from Google. Google's Toy Shopper's Journey ...

2012 International pro carton congress: cartons in a new dimension
Packaging Europe
Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will ...

Progressive Corp. has digital in its DNA
Crain's Cleveland Business (blog)
Jeff Charney, the innovative chief marketing officer at Progressive Corp., was one of 15 CMOs chosen to weigh in for a Forbes.com piece examining how digital media and technology will impact brand marketing in 2012. “The feedback we received ranges ...

New Commissioner of Film, TV and Digital Media
580 CFRA Radio
The new Invest Ottawa initiative supported by City Hall considers film, television and digital media a key sector for Ottawa's economic development strategy. The role of the commissioner is to lure TV and film productions to the Capital.

The Social Media MBA: Lesson 2 - Neville Hobson, @jangles, @sm_mba
Sky News (blog)
Neville Hobson is an IABC-accredited communicator, blogger and podcaster, a writer and frequent speaker on digital media trends that matter to organizations. He is an entrepreneur, early adopter (and leaver) and experimenter with digital technologies ...

Yahoo's Renovator in Chief
New York Times
The 54-year-old Mr. Thompson, analysts say, has a background mainly in technology rather than digital media or corporate turnarounds. While PayPal is a consumer service, analysts said that was very different from a media company. ...

Codex and ARRIRAW Mark a Breakthrough Year in 2011
SHOOT Online (press release)
LONDON, January 05, 2012 | SHOOT Publicity Wire | --- Codex Digital, the leading developer of digital media recorders and media management systems for film and television production, today announced that Codex Onboard Recorders have been used on ...

SHOOT Online (press release)

ViXS® and Morega Team up to Power Digital Media Hub for ...
By Digital TV News
ViXS Systems and Morega Systems have announced a strategic partnership to enable, for the first time, the seamless access and streaming of premium, personal, and user-generated content to and from multiple devices within the home.
Digital TV News

MSNBC: Acer's Iconia Tab A200, with 10.1-inch screen, out Jan. 15 ...
By admin
Acer Thursday unveiled that its Android-based Iconia Tab A200, a tablet with a 10.1-inch display, will be available in U.S. stores Jan. 15. The tablet comes in a 16GB, Wi-Fi only version ($350), or an 8GB Wi-Fi only model ($330). The A200 is a ...
Tech Universe

France: Total About to Launch its New Digital Media Channel with ...
By Redaction Ooh-tv
France: Total About to Launch its New Digital Media Channel with Mood Media. 5 January 2012 11 h 30 min. Mood_Media_Total_de. The new digital media channel in 80 Total motorway service stations, which was announced in March 2011, ...
Ooh-tv

JMS gets boost with $300K donation : School of Journalism & Media ...
By admin
“Digital media literacy is essential for college students – and audiences in general – to become intelligent consumers of online information, and, ultimately, informed citizens,” said Diane L. Borden, director of the School of Journalism & Media ...
School of Journalism & Media Studies

There were over 1 billion app downloads over the holidays ...
By Deepi Harish
It looks like many of you got new smartphones for the holidays and that also means many of you were busy downloading apps. According to Flurry Analytics, you were very busy, as smartphone users downloaded more than 1.2 billion apps ...
Ryerson Digital Media Zone

Ancient history seen through digital games | Charlatan
By Hilary Roberts
Another of Graham's classes, a first-year seminar exploring how history can be told through digital media, looks at new technology like smartphone apps and three-dimensional modeling based off of archaeology, he explained. At the end of ...
Charlatan

Progress Partners Advises Skyword on Investment from Cox Media ...
By admin
Their digital media and fundraising expertise has been integral to finding the right investor in this current round of funding.” “Thanks to some great early traction with top brands, Skyword is one of the leading platforms for content production and ...
Progress Partners

Wikimedia blog » Digital media professor gives students real-world ...
Digital media professor gives students real-world experiences through Wikipedia assignment. Posted by LiAnna Davis on January 4th, 2012. CUNY professor ...
blog.wikimedia.org/.../design-professor-gives-students-real-wo...

PNI Digital Media Corporate Update
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/05/12 -- PNI Digital Media (TSX:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator ...
www.pr-inside.com/pni-digital-media-corporate-update-r2983...

Amazon creating digital media technology, hiring developers - VC ...
Digital media is on Amazon's mind. The company is building out a team for an “ existing product” in the Amazon Web Services division. Amazon was born out of ...
ewallstreeter.com/amazon-creating-digital-media-technology-h...

Germany – Telecoms, IP Networks, Digital Media and Forecasts ...
Germany – Telecoms, IP Networks, Digital Media and Forecasts. Description This report provides a comprehensive overview of trends and developments in the ...
www.wpt9.com/germany-telecoms-ip-networks-digital-media-...

PNI Digital Media Announces New VP Technology - Yahoo! Finance
From Yahoo! Finance: VANCOUVER, BRITISH COLUMBIA-- - PNI Digital Media , , the leading innovator in online and in-store digital media solutions for ...
finance.yahoo.com/.../pni-digital-media-announces-vp-11000...

Mom's Digital Media Usage Grabs Attention - {INFOGRAPHIC}
Digital Moms” have become so dominant on the Internet that researchers concluded they are not a niche, but rather the mainstream. They are currently the top.
www.onlinemarketingconsultantnyc.com/.../moms-digital-med...

Digital Media Players | Digital Media Devices
Home / Archive by category 'digital media players'. Search for: 3 Jan. Micca EP350 G2 1080p Network Digital Media Player. On: January 3, 2012 By: admin In: ...
www.digitalmediadevice.net/category/digital-media-players/

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