Bloomberg, Online TV, Strategy

Bloomberg explains its strategy for success in online TV | VentureBeat | Media | by Tom Cheredar:
"Long before Fox, CBS, or HBO debuted options for on-demand streaming video, business news-oriented cable channel Bloomberg was already available online and on many connected devices. This, of course, is significant because the television industry finally seems ready to accept that TV viewing is moving online. Last month saw both HBO and CBS announce that they were preparing to launch standalone streaming video services that do not require customers to already pay for cable or satellite television service. CBS in particular is even launching its own online TV news network. Bloomberg TV, however, started way back in 2011, and it’s seeing a lot of success as a result of not waiting around. Bloomberg told VentureBeat that its strategy has led the company to see one of its best months in terms of online TV and over-the-top (OTT; any TV content delivered outside of a cable or satellite TV provider, such as Comcast or DirecTV) viewership growth. In September, the company saw video stream viewing increase 12 percent to 72 million videos, compared to 64 million streamed in August, according to ComScore. Bloomberg also more than doubled the number of unique viewers for video content to 9.2 million compared to the same time last year..." (read more at link above)
more news below

No comments:

Popular streaming channels: Netflix: The king of movie and TV show streaming. $7.99/mo. YouTube: User-submitted videos and some original programming. Free. Hulu Plus: TV shows days after they air and some movies. $7.99/mo. Amazon Prime: A strong Netflix competitor with other Amazon benefits. $79/year. Crackle: Movies and TV mostly from Sony's library. Free. Vudu: Movie rental site owned by Walmart. Fees per movie

internet tv - Google News

online video - Google News

digital media - Google News

YouTube Creator Blog

Multimedia Online Video

Alive in the Cloud