New York Times pitches new video strategy at Newsfronts
At Newfronts, Times pitches its video strategy refresh to buyers | Capital New York: " . . . In addition to a new Times Video hub that was introduced today on nytimes.com (with an Acura sponsorship in tow), the Grey Lady's video content can also now be seen on portals like Yahoo, AOL, YouTube and Hulu. Under the Vimeo collaboration, the Times and Vimeo will produce videos that brands can sponsor or be aligned with, such as a feature that premiered today on the evolution of food and culture in American immigrant society. The Times has also added video to its native advertising platform, "Paid Posts," and marketers can now buy "branded video playlists" that live alongside original Timesvideo; the first such offering was purchased by Sotheby's. "We are upping the ante," advertising chief Meredith Kopit Levien said during her portion of the NewFronts presentation. The presentation also introduced an array of new series such as Mark Bittman's "Bittman Cooks With..." and "Machine Learning" with Molly Wood...."
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