Google's 4K video format to hit TVs, mobile devices, PCs | PCWorld: "Starting in 2014, you’ll see products from major mobile, PC and TV partners that are using a new, more efficient video format called VP9 that gives you HD quality at half the bandwidth,” said Francisco Varela, global director of platform partnerships at Google, in an email. With the 4K format, videos will be shown at a resolution of 3840 x 2160 pixels. The VP9 format will allow device makers to stream 4K video from online video services with less bandwidth and buffering. A number of TV makers have already introduced large-screen TVs that can play back 4K content. Top TV makers Sony, Toshiba, Samsung, Panasonic, Philips, LG and Sharp will support the VP9 video codec....The VP9 is competing for adoption as a 4K video standard with H.265, also called HEVC (High Efficiency Video Coding), which is bring promoted by the International Telecommunications Union..."
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