Vimeo speeds its online videos, goes HTML5 by default | Internet & Media - CNET News: " . . . The new player also makes it easier for people sell video right from the player when teaser videos are shown. "With the addition of this 'buy now' button on the trailer, everywhere the video travels, there is an instant call to buy that comes with it," Mellancamp said ... Two thorny issues still complicate HTML5 video, though. One is digital rights management (DRM), which lets content owners encrypt video and audio to curtail copying. Another is the choice of codec -- the technology used to compress video and audio. HTML5 standardized how to send video, but didn't specify which code was to be used. Google's open-source, royalty-free VP8 and newer VP9 codecs are one option, but most of the tech industry -- especially those in the video world -- preferred a royalty-bearing standard called H.264. Google said it would eventually phase H.264 support out of Chrome, and Mozilla was a strong VP8 advocate, but H.264 won out: Google backed off its decision, and Mozilla added H.264 support by drawing on modern operating systems' built-in support. For DRM, Microsoft and Google have controversially developed a standard called Encrypted Media Extensions (EME), which already is in use for Web-based video streamed by Netflix. DRM isn't much of an issue for Vimeo, though: "Videos, whether downloaded or streamed, on Vimeo On Demand are DRM-free," the company said."
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