The Small Screen, Browsers, HTML5

Startups Are Bringing Creative Features To The Small Screen In Hopes Of Luring Iphone, Android Users Away From The Default Browser | MIT Technology Review: " . . . According to data from Net Applications’ NetMarketShare, Apple’s Safari browser captured nearly 61 percent of the mobile browser market in January, while Google’s Android browser had more than 21 percent. (Google recently started including its Chrome browser on high-end Android devices, but Chrome’s market percentage is still tiny, according to NetMarketShare.) Opera Software’s Opera Mini browser came in third with about 10 percent of the market . . . . Could too many alternative mobile browsers be a bad thing? Hagiu thinks so if each browser requires website makers to optimize their sites differently. On the other hand, if mobile browser companies adhere to a common set of Web standards, such as HTML5, this is unlikely to be an issue. Right now, four out of every five minutes devoted to media consumption on a smartphone are spent using apps, according to data from comScore, while just one minute is consumed by mobile Web surfing. Eventually, the proportion is likely to change as websites are revamped for the smaller touch screens and as mobile gadgets become more powerful computers. . . ."

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