Netflix Series Launch Like a Movie Premiere

It takes a 'war room' to launch Netflix's series - MiamiHerald.com: ". . . ."This is Silicon Valley's equivalent of a midnight movie premiere in Hollywood," says Chris Jaffe, Netflix's vice president of product innovation. Netflix made a name for itself as a DVD-by-mail provider and an Internet video streaming business mainly by offering content from other companies. Lately, the company has been releasing its own content as a way to hook new customers on its $8-per-month streaming service. The company promised its 37.6 million worldwide subscribers that they can start watching all 13 episodes of its latest original series at the stroke of midnight, Pacific Time, on July 11. . . . (read more at link above)

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