YouTube Triples Mobile Sales

Google’s YouTube Triples Mobile Sales Amid Wireless Shift - Bloomberg: " . . . About a quarter of YouTube’s 1 billion global users now access the service via handheld devices, spurring a increase in promotional spending to reach that audience, according to Lucas Watson, vice president of sales at YouTube. The growth in mobile video-ad sales, disclosed for the first time in an interview, indicates YouTube is making headway in efforts to attract marketing dollars and challenge rivals such as Hulu LLC. With faster wireless networks and accelerating adoption of smartphones and tablets, U.S. mobile video-ad sales are projected to expand to $2.69 billion in 2017, increasing more than 10-fold from last year, according to EMarketer Inc. “The commercial business has exploded,” Watson said in an interview. “It’s a huge part of our business, and we know that’s where it’s headed.”. . . ."

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