Amazon Pushes Streaming Media to iOS and Roku | Gadget Lab | Wired.com: "The fight for streaming eyes and ears continues as Amazon pushes its video player to every iOS device and its Cloud Player app lands on Roku boxes and Samsung Smart TVs. Amazon announced on Thursday the immediate availability of Amazon Instant Video for iPhone and iPod touch. The app joins the iPad app launched in August. With most of iOS covered, can Amazon convince Apple that Apple TV needs Instant Video? Hulu Plus’ appearance on Apple TV in July would seem to indicate that Cupertino is open to adding additional streaming services to the set-top box. The biggest obstacle could be Amazon’s video-rental feature, which conflicts with Apple’s own iTunes service. Both Netflix and Hulu offer video-streaming subscription services. Users pay one price for all-you-can-digest TV and movies. Amazon also offers unlimited streaming for Prime members, but it also rents movies. Gartner analyst Mike McGuire believes that if Apple really wants to change how people watch TV, it would be in its best interest to continue curating streaming services like Instant Video into the Apple TV ecosystem. “One could look at Hulu Plus and its pay subscription service that is also ad-supported as Apple’s willingness to open up to whatever their devices owners happen to use.” McGuire said. As for the rental issue, Apple has secured the rights to offer movies that are still in the theater on iTunes. . . . "
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