The Mass Media Ecosystem Shifts

As Studios Go Online to Promote Movies, the Mass Media Ecosystem Shifts
PBS MediaShift
Your guide to the digital media revolution. Your host, Mark Glaser ... In a recent article by Ronald Grover of Reuters, it was estimated that Lionsgate spent between $15 million and $20 million less inTV advertising on "The Hunger Games" because of ...

TV and press ad revenues 'to fall by more than £350m this year'
The Guardian
However, the slump in print and broadcast will be more than offset by a boom in digitaladvertising, according to the media buying network. Group M slashed its forecast forTV ad revenue growth this year from 3% to 0.1% – and says that national ...

The Guardian

The IP Jungle of TV Content and an Expanding Array of Devices
Corporate Counsel
When it comes to the business and legal issues related to television content delivered over broadband Internet lines, it's a jungle out there—a digital jungle, with a host of unprecedented legal problems. ... The panel, presented by Cowan, Debaets ...

Corporate Counsel

Getting beyond the buzz: Is your social media working?
Financial Times
When General Motors pulled its ad dollars from Facebook, it set off a firestorm of debate about the value of social media. Executives in many 'C'-suites today ... At one large packaged goods client, for example, we proved that digital had an ROI that ...

Internet Broadcasting Completes Migration Of Client TV Stations To New ...
PAUL, Minn., July 2, 2012 /PRNewswire/ — Internet Broadcasting (IB), the leading provider of digital publishing technology and services, today announced it has completed the migration of its clients to its new ibPublish 2 web content management system ...

Peru's ambitious laptop program gets mixed grades
Peru's equipping of more than 800000 public schoolchildren in this rugged Andean nation with low-cost laptops ranks among the world's most ambitious efforts to leverage digital technology in... ...WBOC-TV 16, Delmarvas News Leader, FOX 21 - Peru's ...

Social media, a platform for debate
Times of India
DONA PAULA: With a large section of the internet accessing population connected to varioussocial media online, it seems like the social media is here to stay. Hence, with people's participation through social media increasing, the medium has given ...

Social TV Summit Announces Finalists for the First Social TV Awards
Technology Digital (press release)
LOS ANGELES, CA--(Marketwire - July 2, 2012) - Social TV Summit today announced the finalists in each of 20 categories for the first Social TV Awards. (See the finalists at Winners ... workshops and networking in the Social TV ...

Digital it is for London Olympics
Digital Market Asia
The London 2012 Olympics is being termed by many as the first digital Olympics with many brands and sports marketers going to the digital media to promote the game, the brands and the stars who will participate in the upcoming sporting event. One of ...

Digital Market Asia

Microsoft Takes Write-Down in Failed Digital Ad Foray
New York Times
Microsoft still has some innovative ad technology products, said Darren Herman, chief digital mediaofficer at the Media Kitchen, a digital advertising agency. It may be using some of its partnerships to learn more about the online ad business as a ...

Digidev Group Continues to Grow With Release of Updated Website
Technology Digital (press release)
LOS ANGELES, CA--(Marketwire - July 2, 2012) - The Digital Development Group Corp. ( OTCBB : DIDG ) ("Digidev," "Digidev Group" or the "Company), a development stage company aiming to offer an in-depth portfolio of content for Internet TV distribution, ...

Ed Vaizey grilled by MPs over impact of 4G on TV viewers
The Guardian
Culture minister Ed Vaizey was rounded on by MPs from all parties on Tuesday over the possible cost faced by nearly 1 million TV viewers due to the introduction of the next generation of mobile phone services. Vaizey faced the angry barrage from the ...

No TV ads? Maybe not. NBC, FOX, CBS sue over ad-skip feature.
Christian Science Monitor
Satellite TV provider Dish Network's new ad-skipping feature, AutoHop, enables subscribers to black out ads on programs they've saved on their digital video recorders. When activated, AutoHop turns the screen dark when a commercial arrives, then ...

Christian Science Monitor

Online Display, Social Media, and How Attribution Contributes to Conversion ...
Business 2 Community
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome ...

Business 2 Community 

Keys to luxury automaker success via TV commercials
Luxury Daily
Luxury marketers such as Jaguar, Audi, Lexus, BMW and Mercedes-Benz should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as...

Luxury Daily

GroupM predicts TV and press ad revenue drop of £350m this year
MediaTel Newsline
Tags. Advertising. Digital. GroupM. Press. Radio. Sir Martin Sorrell. TV ... Benefits from the London 2012 Olympics and Euro 2012 are set to have little effect on the fortunes of media advertising, according to GroupM futures director Adam Smith. "The ...

July's TV Box Sets: 'Ab Fab', 'Falling Skies' on DVD, Blu-ray
Digital Spy UK (blog)
With the TV schedules clogged by javelins and ping pong, we wouldn't blame you for reaching for a DVD. Get ahead of the popping in an order for some of these beautiful TV box sets. Falling Skies - Season 1 (Out Now) Starring: Noah Wyle, Moon ...

Indian colours of internet
Daily Pioneer
English has dominated the use of digital media ever since the internet has begun growing by leaps and bounds in the country. But real ... If India is to bridge the digital divide, there needs to be a concerted effort to make more content available ...

How NOT to Use Social Media on Your Resume
Business Insider

TV and press ad revenues predicted to fall by more than £350m
New Statesman
Group M, the media network run by Sir Martin Sorrell, has estimated a fall of £350m in revenue acquired from TV and press advertising in the UK during 2012. This general fall will come despite the profits expected from the London Olympics and Euro 2012.

Spain. X-Media Marketing International opens in Palma de Mallorca.
BYM News (press release)
BYMNews has joined with The Islander Yachting Magazine and Nautical TV Europe to create a one-stop organization reporting on, and promoting the leisure marine Industry through the three mediaplatforms of Internet, paper / print and Internet TV. (IPTV ...

Older Americans Embrace New Technology, Even If They Struggle to Admit It
EON: Enhanced Online News (press release)
The recent Pew Research1 study confirmed that older Americans have warmly embraced theInternet, social networking and especially email. The insight ... Perion Network Ltd. (NASDAQ: PERI), a digital media company, helps improve the everyday digital ...

Daily Report: Microsoft's Foray Into Online Ads Goes Sour
New York Times (blog)
... in Tuesday's New York Times. The company announced that it would take a $6.2 billion accounting charge in its online services division -- essentially a write-off of the value of aQuantive, a digital advertising company that Microsoft bought in 2007 ...

New York Times (blog)

Disney/ABC TV Picks FreeWheel For Online, Mobile Ads
Multichannel News
Disney/ABC TV Group will use FreeWheel's MRM to execute converged campaigns including sponsorships and exclusivities, to monetize news content, to manage advertising with local affiliates, and to deliver monetized content across devices and partners ...

Symphony Advanced Media Expands Analytics Capabilities to Quantify Effect of ...
EON: Enhanced Online News (press release)
By integrating wide-ranging multi-platform media data with social 'Big Data' from different sources, SAM now provides advertisers more powerful predictive analytics and insights into how traditional advertising influences social media buzz and how that ...

Moms and the Digital Media: Changing the way we market to this ...
By Heidi McIntyre
Moms and the Digital Media: Changing the way we market to this high-powered audience. Tweet ...And with the rise of mobile and social media, new rules are emerging in reaching this high powered audience. As a marketing ... According to a recent Nielsen report, 26.5% of moms with kids under the age of 5 use a tablet while watching TV several times a week. Therefore ... And nearly one out of three minutes a mom spends online on a computer is on Facebook. Social media is a ...
iMediaConnection Blog

what produsage is and why it matters |
By bon
That capacity to join in strikes me as one of the most important distinguishing aspects – or at least potentialities – of digital media. When I watched TV as a kid, it was a one-way medium, a broadcast medium. Sure, I once wrote a fan letter to Mr.

One Week In, New York Times' Chinese Social Media Accounts Shut ...
By Ingrid Lunden
Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it ... Last week, the New York Times launched an online Chinese edition of its newspaper — and with it asocial media presence in the country. As of today, the NYT Chinese site is still working, but the social media presence is not: a visit to the New York Times' Sina Weibo page — confirmed to us last week by the New York Times as officially theirs — brings up a “user does not exist” page.

Digital Media Zone startup SoJo finds success in collaboration « IT ...
By Lauren Schneider
At Ryerson University's Digital Media Zone(DMZ), the spirit of collaboration and cross-pollination are among the incubator's core principles. In the DMZ, young budding entrepreneurs from a variety of backgrounds and ... The company (whose name stands for Social Journal) offers an interactive onlineplatform providing knowledge and support to social innovators—those aiming to create positive social change. The content curated by SoJo focuses on the practical “how-to” of idea ...
IT Business Blogs

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